LOS ANGELES, Feb. 15 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the weekend theatrical box office estimates for the weekend period of February 13 through February 15, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.
The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, February 15, 2009 by Rentrak Theatrical include:
Rank Title Weekend Gross Locations 1 Friday The 13th $42,245,000 3105 2 He's Just Not That Into You $19,610,000 3175 3 Taken $19,250,000 3109 4 Confessions of a Shopaholic $15,406,000 2507 5 Coraline $15,322,750 2320 6 Paul Blart Mall Cop $11,700,000 2965 7 The International $10,000,000 2364 8 Pink Panther 2 $9,000,000 3245 9 Slumdog Millionaire $7,150,000 1634 10 Push $6,931,000 2313 11 Gran Torino $6,750,000 2303 12 The Uninvited $4,762,000 1803 Weekend of 02/13/09 to 02/15/09 (C) 2008 by Rentrak Corporation About Box Office Essentials
Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.
About Rentrak Corporation
Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.
Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
