Homex Opened a New, Sustainable Development in Puebla

CULIACAN, Mexico, March 11 /PRNewswire-FirstCall/ -- Desarrolladora Homex, S.A.B. de C.V. (Homex) [NYSE: HXM, BMV: HOMEX] a leading homebuilder in Mexico, today announced the opening of a new affordable entry-level development in Huejotzingo in the state of Puebla. The new Homex community "Valle de San Miguel," which will consist of 4,000 homes, incorporates sustainable, environmental and socially friendly attributes in line with federal government initiatives to promote Integrated Sustainable Urban Developments (DUIS) to improve the quality of life of Mexican families, and orderly urban planning.

The "Valle de San Miguel" community will help the Company strengthen its leadership and commitment in the state of Puebla, one of the fastest growing and most attractive states in Mexico. The Company initiated its first project in Puebla in 2006, with a community of approximately 2,000 homes.

"We are very pleased to pursue this exciting new venture in Puebla, and totally support the government's sustainable urban development initiative," said Gerardo de Nicolas, chief executive officer of Homex. "This is a good example of the vitality of growth opportunities for Homex, despite the challenging economic environment in Mexico. At the same time, it demonstrates our commitment and interest to improve the quality of life for our customers. Additionally, through the incorporation of green attributes to our homes and communities our customers will be able to take advantage of the INFONAVIT green mortgage program where an additional credit of Ps. 16,000 is granted. Furthermore, INFONAVIT's goal for the next 5 years is to grant 800,000 green mortgages."

About Homex

Desarrolladora Homex, S.A.B. de C.V. [NYSE: HXM, BMV: HOMEX] is a leading, vertically integrated home development company focused on affordable entry- level and middle-income housing in Mexico. It is one of the most geographically diverse homebuilders in the country. Homex has a leading position in the top four markets in Mexico and is the largest home builder in Mexico, based on revenues, number of homes sold and net income.

For additional corporate information, please visit the Company's web site at: http://www.homex.com.mx/

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