ANN ARBOR, Mich., April 8 /PRNewswire-FirstCall/ -- To mark the June release of "Finger Lickin' Fifteen," Janet Evanovich's newest Stephanie Plum novel, Borders(R) is encouraging fans of the ultra-popular books to take a cue from Stephanie herself and get creative. The retailer is asking fans to honor their favorite lingerie-buyer-turned-bail-bondsman by creating a short, homemade movie based on the Stephanie Plum books and share the video with other fans on YouTube(R). The movies can be based on a character or scene from the books, or readers can really get creative and make up their own scenes. To give fans some inspiration, Borders created its own action-packed Plum-inspired movie complete with exploding cars and other vintage Evanovich moments, now showing at http://www.bordersmedia.com/evanovich. The movie includes an exclusive message from Evanovich and stars real-life Stephanie Plum fans -- who also happen to be Borders staff members. As fans cast their characters, write scenes and scope out locations in preparation for their films, they are reminded to pre-order their copies of "Finger Lickin' Fifteen" at http://www.borders.com/online/store/TitleDetail?sku=0312383282.
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"We created our Stephanie Plum video to get fans excited about making their own videos of their favorite scenes or characters from the Evanovich books," said Rich Fahle, vice president of Borders.com. "We had a lot of fun making this movie and our staff really got into their roles right down to the New Jersey accents. Stephanie Plum fans have big imaginations, and that along with their passion to see these books come to life on the big screen, will make for some interesting videos. I can't wait to see what fans post on YouTube."
After fans have created their videos and uploaded them to YouTube, they should send the links to Borders at evanovich@borders.com. Borders may share select videos with customers in the weeks leading up to the June 23 release of "Finger Lickin' Fifteen" and beyond via its "Shortlist," a weekly e-mail to Borders Rewards loyalty program members, which now number more than 31 million.
About Borders Group, Inc.
Headquartered in Ann Arbor, Mich., Borders Group, Inc. is a leading retailer of books, music and movies with approximately 25,000 employees. Through its subsidiaries, the company operates more than 1,000 stores worldwide primarily under the Borders(R) and Waldenbooks(R) brand names. For online shopping, visit Borders.com. For more information about the company, visit http://www.borders.com/media.
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Borders
CONTACT: Mary Davis, +1-734-477-1374
Web Site: http://www.borders.com/
