World-Class Online Customer Satisfaction Vaults GSI Commerce Over Benchmarks for Second Year in a Row / High Customer Satisfaction Tied to Increased Loyalty and Purchasing on E-Commerce Sites

KING OF PRUSSIA, Pa., April 13 /PRNewswire-FirstCall/ -- GSI Commerce Inc. , a leading provider of e-commerce and multichannel solutions, today announced that Web stores operating on its technology platform surpassed industry customer satisfaction benchmarks for the second year in a row. The findings are based on research conducted by ForeSee Results, the leading online customer satisfaction measurement and analysis firm. GSI, through the evaluation of its clients' Web stores, received high marks from online shoppers in the areas of look and feel, navigation, product descriptions, product browse, search, and site performance.

"GSI's deep expertise in online retail is clearly demonstrated by the superior performance of the sites that were evaluated," said Larry E. Freed, president and CEO of ForeSee Results. "They've cracked the consumer code for building, running, and growing successful Web stores that provide highly satisfied shopping experiences."

The survey also looked at how online customer satisfaction impacts online shoppers' likely future behaviors. Based on the findings, shoppers on GSI-operated sites exceeded the benchmarks for likelihood to recommend the online store to their friends and family and make offline purchases at the retailers' brick-and-mortar stores.

"We collect millions of surveys for more than 75 top-name e-retailers. E-retailers that are GSI clients consistently outperform the average when it comes to browser satisfaction. The result is that browsers going to sites powered by GSI are more likely to purchase online and recommend the site than are visitors to other retail sites," stated Freed.

ForeSee Results conducts its research based on the University of Michigan's American Customer Satisfaction Index (ACSI) methodology, which has been proven in extensive, academic, peer-reviewed research to be a predictive indicator of customers' future behaviors. Their research shows that a satisfied shopper is far more likely to purchase (online and offline), remain loyal, and engage in positive word of mouth recommendations than is a dissatisfied shopper.

"When you understand that high customer satisfaction is tied to loyalty and future purchasing behaviors, it's not hard to make the conclusion that every chance for a positive customer interaction is vitally important in today's online retail world," said Fiona Dias, executive vice president of strategy and marketing for GSI. "We are more committed than ever to help our clients develop and deliver world-class, highly satisfied consumer experiences."

About GSI Commerce

GSI Commerce(R) (http://www.gsicommerce.com/) is a leading provider of services that enable e-commerce, multichannel retailing and interactive marketing for large, business-to-consumer (b2c) enterprises in the U.S. and internationally. We deliver customized e-commerce solutions through an e-commerce platform, which is comprised of technology, fulfillment and customer care. We offer each of the platform's components on a modular basis, or as part of an integrated, end-to-end solution. We also offer a full suite of interactive marketing services through two divisions, gsi interactive(sm) and e-Dialog Inc. (http://www.e-dialog.com/).

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements made in this release, other than statements of historical fact, are forward-looking statements. Actual results might differ materially from what is expressed or implied by these forward-looking statements. Additional information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements.

Contact: GSI Commerce, Inc. Kelly Henry Director, Corporate Marketing 610.491.7474 Fax: [phone] [e-mail]

GSI Commerce, Inc.

CONTACT: GSI Commerce, Inc., Kelly Henry, Director, Corporate Marketing,
[phone], or Fax [phone], [e-mail]

Web Site: http://www.gsicommerce.com/