CALGARY, May 25 /PRNewswire-FirstCall/ -- Multiplied Media Corporation (TSX:V MMC), a Calgary-based provider of mobile local search services, today announced that Poynt, its award-winning application, has surpassed 400,000 users.
Every day, between ten and 15 percent of Poynt's user base is active, performing an average of two queries each. The weekly return user number averages 40 percent and over 75 percent of users used Poynt in the month of April, generating over 1.5 million queries. As additional features, such as people and restaurant search, are integrated in the coming months, it is projected that the average number of daily queries will increase by ten percent and repeat usage will be even stronger.
"According to the February 2009 Pinch Media report 'iPhone AppStore Secrets,' ten percent of free iPhone application users continue to use the application after one week, only four percent are still using the application after one month and long-term audiences of average iPhone applications generally diminish to one percent of total downloads," reported Andrew Osis, CEO, Multiplied Media. "With the repeat daily and weekly usage Poynt is experiencing, and the high percentage of Poynt users in April, we are extremely pleased to be well above industry norms in terms of continued application usage."
The Poynt application is available for the BlackBerry(R) Pearl(TM) and BlackBerry(R) Curve(TM) series smartphones, as well as the BlackBerry(R) Bold(TM) and BlackBerry(R) Storm(TM) and takes advantage of capabilities including locates by GPS* and cell tower, click-to-call, click-to-map and click-to-view-website.
Poynt is a free application** and is available to BlackBerry(R) smartphone owners in Canada, the United States and Germany. Poynt is available for download on BlackBerry App World(TM) (http://www.blackberry.com/appworld) or by visiting http://m.mypoynt.com/ from your BlackBerry(R) Browser.
* Requires a GPS-enabled BlackBerry smartphone. ** Wireless charges may apply. Please check with your wireless service provider. About Multiplied Media Corporation ----------------------------------
Multiplied Media (http://www.multiplied.com/) has developed the award-winning application Poynt (http://www.mypoynt.com/), the mobile local search service available over BlackBerry smartphones. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.
Forward Looking Statement -------------------------
Certain statements in this press release, other than statements of historical fact, may include forward-looking information that involves various risks and uncertainties. Forward-looking statements are often, but not always, identified by the use of words such as "seek", "anticipate", "plan", "continue", "estimate", "expect", "may", "will", "project", "predict", "potential", "targeting", "intend", "could", "might", "should", "believe", "would" and similar expressions. These statements involve known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. The Company believes the expectations reflected in those forward-looking statements are reasonable but no assurance can be given that these expectations will prove to be correct and such forward-looking statements included in this press release should not be unduly relied upon. In particular this press release contains forward-looking statements pertaining to the addition of new features to Poynt.
While the Company intends to add features like people and restaurant search in the coming months, the launch date may change due to: departure of key personnel or consultants; inability to introduce new technology and new products in a timely manner; changes in systems outside of our control; fluctuation in foreign exchange or interest rates; uncertainties in the global economy; negative conditions in general economic and financial markets; reliance on key suppliers; availability of key supplies and components; stock market volatility and market valuations; and changes in government regulations.
With respect to forward-looking statements contained in this press release, we have made assumptions regarding, among other things: future technological developments; availability of key supplies, components, services, networks and developments; future exchange rates; the cost of expanding product lines; the impact of increasing competition; the continuity of existing business relationships; conditions in general economic and financial markets; and our ability to obtain financing on acceptable terms. The Company assumes no obligation to update forward-looking statements should circumstances or management's estimates or opinions change, other than as required pursuant to applicable securities laws.
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
Multiplied Media Corporation
CONTACT: Andrew Osis, CEO & Director, Multiplied Media Corporation,
(403) 444-4102, andrew.osis@multiplied.com; MEDIA CONTACT: Margaret
Glover-Campbell, Director, Communications, Multiplied Media Corporation, (403)
444-4105, margaret.glover-campbell@multiplied.com
