The Radio revolution has begun, bringing “crowdsourcing to radio!” Listeners are taking back control of the radio. The principals of Listener Driven Radio, LLC (Broadcasters Lee Zapis, Daniel Anstandig, and Mike McVay) announced today the release of new ListenerDriven Radio software, empowering broadcasters to become crowdcastersSM. The listeners become the Music Director with Listener Driven Radio.
Listener Driven Radio (www.ListenerDrivenRadio.com) is a new model for radio built on crowdsourcing, that allows listeners to go online, or to their iPhone, and offer their input into what plays next on the radio station. LDR is constantly absorbing listener input, song votes, and comments on music, and automatically adapting programming in real-time. The audience can control the station’s on-air product within parameters set by the Program Director. LDR also automatically feeds a radio station’s Twitter account, helping to increase listener tune-in.
McVay New Media President and LDR architect Daniel Anstandig said, “This is a new way of programming radio and growing your brand-community. This is the first time that the power of crowdsourcing has been harnessed this way for radio programmers. Imagine being able to improve your product while decreasing the cost of programming.” Zapis Capital CEO Lee Zapis said, “The software we’ve developed will allow the listener to truly take control of their radio. So many of us in broadcasting have been concerned about the competition we face from the Internet, satellite, and social networking. LDR diminishes those concerns and takes what’s best about the Internet and puts it to use for your radio station.” McVay Media President, Mike McVay, added, “It’s time that radio operators get over their inferiority complex and embrace new technologies. The times have changed, and God willing, they’ll keep changing. Listener Driven Radio is the first application that marries the consumer’s wants with the PD’s desires … and that equals great and entertaining programming that’s good for any daypart.”
Visit www.listenerdrivenradio.com for an actual demonstration. The software is available to radio stations for cash or barter. For more information, call Listener Driven Radio at 877-221-7979, or e-mail Daniel Anstandig at daniel@listenerdrivenradio.com.
Contacts:
Listener Driven Radio
Daniel Anstandig, 877-221-7979
daniel@listenerdrivenradio.com
