Extra TV’s Mario Lopez and Universal Cheerleaders Association Help Kick Off Baskin-Robbins “Ice Cream and Cake” Dance Video Contest
SATURDAY, AUGUST 1, 2009
Los Angeles, Calif.
Baskin-Robbins:
WHAT: | Satellite B-Roll video feed of a Guinness World Record™ setting attempt for the Largest Cheerleading Dance*, featuring Mario Lopez and hundreds of cheerleaders dancing to the “Ice Cream and Cake” song by the Buckwheat Boyz! | |
The world record attempt celebrates the kick-off of the
Baskin-Robbins® Ice Cream and Cake Dance Video Contest,
an online contest for Americans to channel their love of
Baskin-Robbins and ice cream cake into creative dance videos for a
chance to win a $10,000 grand prize. Full contest rules are
available at: www.BaskinRobbins.com/VideoContest. | ||
B-Roll Package includes sound bites and video footage of the world record attempt by Mario Lopez and members of the Universal Cheerleaders Association (UCA). | ||
Baskin-Robbins will donate $1 for each record-setting participant, on behalf of the UCA, to the Muscular Dystrophy Association. | ||
FEED DATE/TIME: | SATURDAY, AUGUST 1, 2009 | |
16:00-16:15 PT (19:00-19:15 ET) | ||
COORDINATES: | AMC 3 TRANSPONDER C03 (ANALOG) | |
Downlink 3760 H | ||
AUDIO 6.2 6.8 | ||
Trouble #: 818-731-4125 |
*Pending final approval from Guinness World Records™, Baskin-Robbins will be the official world record holder.
Contacts:
The Pollack PR Marketing Group
Anya Goldberg
310-556-4443
Mobile:
818-802-2800
agoldberg@ppmgcorp.com