NEW YORK, Aug. 25 /PRNewswire/ -- PR Newswire, the global leader in innovative communications and marketing services, today announced it will host a free webinar panel discussion on the impact of social media in trade show and event promotions.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090825/NY66117 ) (Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO ) The event details are as follow: -- Date & Time: Wednesday, August 26, 2009; 1:00 PM, ET (10:00 AM, PT) -- Expected duration: 45 minutes -- Registration & Access : All interested parties must register via http://video.webcasts.com/events/prmv001/31770 to participate
Entitled, "Riding the Social Media Wave: How Trade Show Organizers Are Utilizing New Technology to Prove ROI," the webinar will discuss the basics of social media and provide recommendations for PR practitioners and event professionals on how to implement social media into their promotion strategies. Topics to be discussed will include:
-- How are trade shows adapting to the evolution of social media? -- How can social networks and multimedia content be utilized to increase awareness? -- How can you execute a well-integrated campaign? -- What is the best way to monitor and measure ROI?
The webinar will be moderated by Susan McPherson, Vice President, Global Events, PR Newswire. Panelists will include:
-- Allison Murphy, Product Manager, Media Monitoring & Measurement, PR Newswire, -- Marlene Nesary, Communications Manager, International Society for Technology in Education, NECC - National Educational Computing Conference -- Stacy O'Connell, Vice President of Marketing for TechWeb Events (Interop, Web. 2.0 Summit, Gov 2.0 & BlackHat)
"Social media is a natural forum for trade show organizers because the very essence of social media - connecting people of similar interests - is the same principle around which trade shows and industry events are held," remarked Ms. McPherson. "The goal of this webinar will be to provide events professionals and marketers with an understanding of the key elements and advantages of social media as a means to help them formulate their own strategies for implementing tools such as blogs, Twitter, Facebook and LinkedIn into their promotional activities."
About PR Newswire
PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.
Through its multi-channel distribution network, audience intelligence, targeting, and measurement services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.
Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.unitedbusinessmedia.com/.
CONTACT: Rachel Meranus, Vice President, Public Relations, PR Newswire, +1-201-360-6776 or rachel.meranus@prnewswire.com
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CONTACT: Rachel Meranus, Vice President, Public Relations, PR Newswire,
+1-201-360-6776 or rachel.meranus@prnewswire.com
Web Site: http://www.prnewswire.com/
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