DALLAS, Sept. 10 /PRNewswire/ -- The U.S. Travel Association's Educational Seminar for Tourism Organizations (ESTO) recognized the Texas Office of the Governor, Economic Development and Tourism by presenting the team with two prestigious Mercury Awards for Best Broadcast TV and Best Overall Program, which includes the advertising campaign, Web and Texas on Tour, during the organization's annual Awards Banquet held in Lake Tahoe on September 1, 2009.
"We are honored that our creative work was selected as recipients of such distinctive awards, especially given the impressive creative done from all over the country," said Julie Chase, chief marketing officer for the Texas Office of the Governor, Economic Development and Tourism Division. "TM Advertising worked hand-in-hand with our team to develop a tremendously successful campaign for the Lone Star State. Everyone involved deserves to be recognized for their hard work and dedication to promoting the great state of Texas."
The NCSTD Mercury Awards were created in 1985 by the U.S. Travel Association's National Council of State Tourism Directors (NCSTD) to recognize members for excellence and creative accomplishment in state/territory tourism marketing and promotion; and to inspire by showcasing outstanding work and the continued development of imaginative and exciting marketing and promotion programs.
"We're thrilled to take home two Mercury awards for Texas Tourism," said Drew Holmgreen, management supervisor for TM Advertising. "Being a Texas-born agency, TM takes a lot of pride in the work for our great state and even more pride in what we've accomplished to change perceptions about Texas as a vacation destination, while showing vacationers the true experience."
Texas Tourism's latest advertising campaign, created by TM Advertising, Texas Tourism's advertising agency of record, was launched in February 2008. To view the entire integrated campaign, visit http://www.traveltex.com/ads/allads.aspx.
About TM Advertising
TM Advertising, headquartered in Dallas, with offices in Austin and Seattle, is an independently managed subsidiary of Interpublic Group , one of the world's largest marketing communications companies. Agency clients include the brands of American Airlines, Discover Network, EDS, Group Health, Idearc Media LLC, Redhook Ale Brewery and Texas Tourism. For more information, visit http://www.tm.com/.
About Tourism in Texas
Tourism is one of the largest industries in Texas, supporting 544,400 jobs across the state. In 2008, travelers spent an estimated $60.6 billion in Texas. Travel expenditures generated $2.9 billion in state taxes and $1.0 billion in local taxes. For more information on Texas travel events and vacation destinations, visit TravelTex.com or for a free Travel Guide call 1-800-8888-TEX.
About U.S. Travel Association
The U.S. Travel Association is the national, nonprofit organization representing all components of the $770 billion travel industry. U.S. Travel's mission is to promote and facilitate increased travel to and within the United States. For more information, visit http://www.ustravel.org/.
TM Advertising
CONTACT: Sarah Avery of TM Advertising, +1-972-830-2267,
sarah.avery@tm.com
Web Site: http://www.tm.com/
http://www.ustravel.org/
http://www.traveltex.com/
