WASHINGTON, Sept. 30 /PRNewswire/ -- Reingold Inc. is pleased to announce it has been awarded a contract valued at more than $600,000 per year, along with subcontractor Ogilvy Public Relations Worldwide (Ogilvy PR), to promote The Nation's Report Card.
Reingold and Ogilvy PR will develop and execute a communications campaign to help the nation's opinion leaders and general public better understand the data and statistics presented in the reports. This outreach, dissemination, and communications contract is in support of the National Assessment Governing Board (NAGB), the independent, bipartisan board that sets policy for the National Assessment of Educational Progress (NAEP), commonly known as The Nation's Report Card.
"We are pleased to be working with Ogilvy PR on this important initiative," said Kevin Miller, principal at Reingold. "Now more than ever focus on and measurement of student achievement is critical for the health of our economy as well as the strength of our communities. We are eager to bring The Nation's Report Card to life and help NAGB achieve its goals through innovative outreach and communications methods."
And Ogilvy PR is pleased to partner with Reingold. "Ogilvy PR is happy to have the opportunity to work on this great campaign once again," said Robert Mathias, managing director of Ogilvy PR/Washington, of the agency's past experience promoting The Nation's Report Card. "We hope to find innovative ways to help NAGB disseminate this important information to the general public and policymakers that are sharable, useful, and informative."
The contract will include media and public relations, online outreach, stakeholder outreach, materials development, and special events.
About Reingold
Reingold is a full-service communications firm located in Washington, D.C. Since 1985, Reingold has provided federal and local agencies, schools and universities, associations, corporations, and nonprofit organizations with strategic planning, website development, social media, marketing, advertising, publications, public relations, graphic design, and audio/video production services. For more information about Reingold, visit http://www.reingold.com/.
About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (http://www.ogilvypr.com/) is an integrated global marketing communications firm, with offices in more than 70 cities around the world. We blend proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its 360 degree digital influence, consumer marketing, corporate, healthcare, technology, public affairs, and social marketing practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy PR is part of the WPP Group, one of the world's largest communications services organizations .
Reingold Inc.
CONTACT: Rosie Seibert of Reingold Inc., +1-202-333-0400,
rseibert@reingold.com
Web Site: http://www.reingold.com/
