Ooyala Inc., the leading provider of end-to-end video platform applications and services, today announced the release of live streaming with real-time analytics. This enhancement gives Ooyala customers the ability to very quickly and easily set up a live stream from the same console from which they manage their Video-on-Demand content. Ooyala's industry-leading analytics engine provides real-time viewership statistics from the Analytics dashboards.
Advanced syndication controls, player branding, video search, analytics, adaptive bit-rate and monetization are all supported by the new live streaming offering.
"Live video is one of the fastest growing segments on the Web. Companies are using live video to increase brand affinity and revenue," says Jay Fulcher, President and CEO of Ooyala. "By offering native support of live streaming in Backlot, Ooyala has created the most comprehensive, full-featured and easiest to use video platform on the market."
Customers like Electronic Arts, AVP, Arsenal and Planet Streams Ltd. are already using Ooyala's live video streaming solution.
"With Ooyala's live video streaming solution, we're able to create and deliver live streams of our sporting events to tens of thousands of people all around the world. The time from setup to streaming is minutes as opposed to hours with competing solutions. The advanced analytics also help us drive our strategic partnership decisions because we can see exactly where in the world our content is being consumed," says Norton Isaac, CEO of Speedbox.tv.
Live video streaming is no longer a luxury of big media companies with budgets in the tens of millions of dollars. Now, all companies can benefit from the power of live video.
"Nothing yet captures the live experience like live video, and Ooyala's addition of live streaming capabilities to their publishing platform gives their customers the same tools that only large broadcasters and media companies have had at their disposal," commented Justin Schaffer, Founder and CEO, Hot Potato and former SVP of New Media at MLB Advanced Media.
Live streaming is another step in Ooyala's mission to build the most comprehensive video platform with the most advanced analytics engine on the Web.
Additional information regarding the release can be found:
- http://go.ooyala.com/LiveStreaming.html
- http://www.ooyala.com
About Ooyala Inc.
Ooyala is a video technology company that provides a comprehensive software platform enabling the delivery, management, and monetization of high quality online video content. Its innovative analytics engine and monetization server allow video content owners to drive revenue by maximizing the value of their content. Ooyala has over 500 customers, including 150 global media and enterprise customers such as Warner Brothers, Wenner Media, Fremantle, Armani, Sybase and Electronic Arts.
Contacts:
Ooyala Inc.
Bismarck Lepe or Shalini Gupta, 650-961-3500
press@ooyala.com
