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PR Newswire
31 Leser
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SMILES Launches New Program Bonuses

SAO PAULO, Oct. 20 /PRNewswire-FirstCall/ -- GOL Linhas Aereas Inteligentes S.A. (Bovespa: GOLL4 and NYSE: GOL), Latin America's largest low- cost and low-fare airline, announces the launch of new bonuses through SMILES, GOL's relationship program, making it even easier for participants to use their miles and obtain their bonus tickets. For example, participants can fly with no seat limits and obtain their tickets up to 90 minutes before boarding by using their miles only; purchase tickets using a combination of miles and money; or fly with reduced miles.

"The new bonuses, together with the partnerships with foreign airlines and the launch of the co-branded cards, mean that our participants can now enjoy even more advantages and benefits," declared Murilo Barbosa, GOL's Marketing and Card Officer.

The table below shows the details of each prize: SMILES Any Day SMILES SMILES & Money SMILES Reduced Miles Travel at Travel using Travel without the Travel with less any time miles total number of miles miles Participants SMILES ticket Participants use a SMILES ticket ensure a for the combination of miles promotions under SMILES ticket Economy and and money to obtain special with no seat Comfort classes their SMILES ticket conditions limits, using double the number of miles

Further information and the new prize rules are available at the SMILES website (http://www.smiles.com.br/).

* The SMILES Any Day bonus allows participants to travel at any time during the year, without limitation on the number of seats (reserved for the SMILES program), as long as there are seats available on the flight in question. This option is valid only on flights operated by GOL and VARIG.

About SMILES

With more than 6.4 million participants, SMILES (http://www.smiles.com.br/), Latin America's biggest mileage program, is GOL's customer relationship program. It allows customers to accumulate miles when flying with GOL, VARIG or other partner airlines, or when buying services and products from non-airline program partners, such as credit card companies. In addition, some program categories offer other advantages such as special check-in facilities, higher luggage allowances and access to the SMILES VIP rooms at airports.

About GOL Linhas Aereas Inteligentes S.A.

GOL Linhas Aereas Inteligentes S.A. , the largest low-cost and low-fare airline in Latin America, offers around 800 daily flights to 49 destinations that connect all the important cities in Brazil and ten major destinations in South America and the Caribbean. The Company operates a young, modern fleet of Boeing 737 Next Generation aircraft, the safest and most comfortable of its class, with high aircraft utilization and efficiency levels. Fully committed to seeking innovative solutions through the use of cutting-edge technology, the Company -- via its GOL, VARIG, GOLLOG, SMILES and VOE FACIL brands -- offers its clients easy payment facilities, a wide range of complementary services and the best cost-benefit ratio in the market.

This release contains forward-looking statements relating to the prospects of the business, estimates for operating and financial results, and those related to growth prospects of GOL. These are merely projections and, as such, are based exclusively on the expectations of GOL's management concerning the future of the business and its continued access to capital to fund the Company's business plan. Such forward-looking statements depend, substantially, on changes in market conditions, government regulations, competitive pressures, the performance of the Brazilian economy and the industry, among other factors and risks disclosed in GOL's filed disclosure documents and are, therefore, subject to change without prior notice.

CONTACT: Investor Relations Leonardo Pereira - CFO and IRO Rodrigo Alves - Head of IR Phone: (55 11) 2128-4700 E-mail: ri@golnaweb.com.br Website: http://www.voegol.com.br/ir Twitter: http://www.twitter.com/GOLInvest Corporate Communications Phone: (55 11) 2128-4413 E-mail: comcorp@golnaweb.com.br Twitter: http://www.twitter.com/GOLcomunicacao Media Relations Edelman (U.S. and Europe): M. Smith and N. Dean Phone: 1 (212) 704-8196 / 704-4484 Emails: meaghan.smith@edelman.com or noelle.dean@edelman.com

GOL Linhas Aereas Inteligentes S.A.

CONTACT: Leonardo Pereira, CFO and IRO, or Rodrigo Alves, Head of IR,
both of GOL Investor Relations, +011-55-11-2128-4700, ri@golnaweb.com.br; or
GOL Corporate Communications, +011-55-11-2128-4413, comcorp@golnaweb.com.br;
or Media Relations, M. Smith, meaghan.smith@edelman.com, or N. Dean,
noelle.dean@edelman.com, both of Edelman (U.S. and Europe), +1-212-704-8196,
+1-212-704-4484, for GOL/

Web site: http://www.smiles.com.br/

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© 2009 PR Newswire
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