WEST CHESTER, Pa., Nov. 28 /PRNewswire/ -- In what has become the unofficial kickoff to the holiday shopping season, multimedia retailer QVC observed its largest Black Friday ever, realizing more than $32 million in orders - a 60 percent increase over last year's Black Friday sales. More than 765,000 units were ordered in a 24-hour period.
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QVC's holiday weekend kicked off early, Thanksgiving evening, with The New Black Friday, a special programming event that gave America a head-start on its post-turkey gift shopping. The largest and most aggressive Black Friday event in the multimedia retailer's 23-year history, The New Black Friday offered all of the deals with none of the craziness, in an effort to make shopping easier and more enjoyable for its customers. Unique to the day were not one, but three Today's Special Value® offers (items presented at exceptionally low prices, for a specific period of time), as well as specially priced deals in every hour of programming.
"Our merchandising team worked incredibly hard to find the most special gift-giving ideas on the market and price them competitively. And, as always, the entire QVC organization delivered a fun, stress-free shopping experience for our customers. Given the successful results - our largest Black Friday in our company's 23-year history - it's clear that their hard work paid off," said Mike George, QVC's president and CEO. "We're thrilled with the overwhelming response we received from our customers and will continue to strive to be their preferred destination for holiday shopping."
Largely contributing to QVC's Black Friday success was the Sylvania Digital Camcorder with a 2" LCD Color Display, one of the three Today's Special Value offers, selling out of more than 200,000 units. Additional top sellers from the day included The Sharper Image Entertainment Projector, the Playhut Travel Lounger with Removable Slumber Bag and Storage Tote, the Nintendo Wii Gaming System with Accessory Case and Games and the Olympus 12 MP, 5x Optical Zoom Camera. Additionally, QVC.com played an integral role, contributing more than 40 percent of the day's sales.
QVC's holiday shopping season continues throughout the month of December. Customers can shop QVC with confidence as all purchases between now and December 23, 2009, may be returned up until January 31, 2010, for a full refund, including the original shipping and handling charges.
About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group , is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 167 million homes worldwide. The company's Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, and launching in Italy in 2010, West Chester, Pa.-based QVC has shipped more than a billion packages in its 23-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
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