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PR Newswire
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LocatePLUS Announces Data Update / Leading provider of investigative data to release LP Live with the most current name and address information in alignment with its industry leading cell phone data

BEVERLY, Mass., Dec. 11 /PRNewswire-FirstCall/ -- LocatePLUS Holdings Corporation (Pink Sheets: LPHC), a prominent supplier of public record information and personal contact information announced today the completion of a significant data update that will provide customers with the most current location and contact information available in the investigative data industry today; called LP Live.

Geoffrey Lee, President and Interim CEO stated: "We are very excited to report the availability of 'best of breed' updated name/address data through LP Live. We have always been the industry leader in telephone subscriber intelligence with cell phone, unpublished, non-published, and wireline numbers current to within 48 hours. Fresh data is critical in our industry both for suppliers as well as customers. We have been working to update our address data and other related products in recent months and we are pleased that our address information is coming into line with the currency and quality of our telephone information."

Existing, returning, and new customers will be notified of the new data through a comprehensive marketing campaign themed -- We have the freshest data in the business! Sales efforts will be refocused to target returning customers and to increase market share by outreach to new customers.

"This continues the positive efforts of the new board and new management towards rebuilding and profitability," said Attorney Derrick Spatorico, newly appointed Board member. He stated: "Serving our investigative customers and law enforcement partners with the freshest data in the industry is fundamental to creating, enhancing, and returning value to our shareholders and our investors. While we continue to be honored to serve our traditional customers, we are particularly pleased with sales opportunities for our historical data created by the developing Knowledge Based Authentication market. Our recent acquisition of TruBackgrounds, a pre-employment background screening company from the Tampa Bay area of Florida, also underscores the company's commitment to Shareholders and Investors. Through strategic acquisitions that emphasize synergies with LocatePLUS, the company is prepared to exploit significant growth opportunities anticipated in related industries such as background screening."

Geoff Lee reemphasized: "We continue to position LocatePLUS strategically in today's economy to take full advantage of opportunities presented. New data, catalytic change within the organization, synergistic acquisitions, and strategic contracting are all part of this. We anticipate a material positive revenue impact from our new data initiative. Similarly, we are very optimistic about the direction of the company as we consider the impact of common sense management initiatives, the possibilities offered by synergistic acquisitions, and by the potential of our existing strategic contracts."

About LocatePLUS

LocatePLUS is an industry-leading provider of investigative solutions currently used in homeland security, anti-terrorism, and crime fighting initiatives. The Company acquires and synthesizes public information in a cross-referenced, searchable database integrated in a proprietary manner that provides rapid and efficient access via Internet and other media to comprehensive personal and location characteristics on data subjects even when inquiry information is partial or incomplete.

The Company estimates that it holds data on nearly 98% of the adult population of the United States, current to within 30 days and supplemented by historical data with a range of approximately 25 years. This information can include names, addresses, telephone numbers, cell phone numbers, email / IP addresses, dates of birth, social security numbers, prior residences, and, in certain circumstances, real estate holdings, recorded bankruptcies, liens, judgments, driver's license data, motor vehicle records, and more from multiple sources formatted to reveal links to related data useful in investigations. The information is maintained in one of the largest and most comprehensive XML data sources of its kind.

LocatePLUS and its subsidiaries serve 13,500 security-sensitive clients across a spectrum of interests from government to security and fraud conscious private concerns such as human resources, legal, and financial professionals as well as the collections industry, and even dating services. Over 2,000 law enforcement agencies and many major police departments across the country are among the Company's client base.

For more information, visit the Company's Website at http://www.locateplus.com/.

Media Contact: Thomas Murphy LocatePLUS Holdings Corporation 100 Cummings Center, Suite 235m Beverly, MA 01915 978- 921-2727 tmurphy@locateplus.com

LocatePLUS Holdings Corporation

CONTACT: Thomas Murphy, LocatePLUS Holdings Corporation, +1-978-
921-2727, tmurphy@locateplus.com

Web Site: http://www.locateplus.com/

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