linkedFA, the first and only FINRA compliant social networking site for financial professionals to inform, connect and interact with investors, clients and peers, is weeks away from global launch following an invitation only, pre-launch registration for up to 15,000 early adopters seeking competitive advantage.
linkedFA is a social networking site for financial advisors, registered representatives, registered investment advisors, insurance advisors, and CPAs. It offers all the social media and client relationship building benefits of social networking sites, while addressing the regulatory needs of the financial community including, but not limited to, FINRA required compliance, supervision and record keeping features. linkedFA complies with document retention rules under 17a-3 and 17a-4 of the Securities Exchange Act 1934. All communication relating to business will be kept for more than six years and all records will be maintained as per Rules under 17a-3.
linkedFA was developed in anticipation of the market need identified by Richard Ketchum, Chairman and CEO of FINRA. In a public speech he recently stated: "We continue to witness the advent of technologies that will challenge your ability to ensure compliance with regulatory requirements. The social networking phenomenon is one such innovation. Social networking sites such as Facebook or LinkedIn provide new ways to connect, inform and interact with customers. They also raise new regulatory challenges. For example, as currently designed, they may not allow you to archive and maintain the communications on your own books and records."
With a clear shift in acceptance towards social networking within the financial and insurance industries, including the establishment of a FINRA Social Networking Task Force to explore compliance challenges posed by new Web 2.0 communications channels, linkedFA provides a powerful tool for Financial Professionals and their investors to build relationships.
linkedFA incorporates proprietary reputation management software to separate personal and private information with secure access for diverse audiences. It adopts the highest security standards protecting users from information poaching, phishing/spyware/malware/hacking, illegal and unauthorised disclosure of personal or confidential information.
Says linkedFA CEO, Brian Byrne: "Financial professionals want to use social networking to connect and interact with clients. By using linkedFA, financial professionals can do more business, attract investors and enhance their professionalism."
Contacts:
For linkedFA
Downey McKay Marketing
Helen Downey/Michelle
Milsom, +1-954 804 1941
helen@downeymckay.com
