ORLANDO, Fla., Dec. 16 /PRNewswire-FirstCall/ -- AirTran Airways, a subsidiary of AirTran Holdings, Inc. , is giving a lucky winner and their guest the trip of a lifetime -- an opportunity to fly with the 2010 Sports Illustrated Swimsuit models to the ultimate party destination -- Las Vegas.
The winner will board an AirTran Airways jet with the SI Swimsuit models from New York, just hours after the 2010 Swimsuit issue is unveiled, for a private flight to Las Vegas. The winner will also enjoy a two-night hotel stay and tickets to the hottest SI parties on the Strip. For official rules and to register to win, log onto: http://www.airtran.com/SI until January 15, 2010.
"AirTran Airways is giving one lucky winner the chance to hit the runway with the Sports Illustrated Swimsuit models," said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. "I do mean an airport runway but that doesn't diminish this special opportunity. The Sports Illustrated Swimsuit Issue has introduced the world to top models for more than 40 years and we're proud to be associated with this iconic publication."
The sweepstakes is part of a larger partnership between the low-cost leader and the world's most popular swimsuit edition. Other elements of this partnership will be unveiled in the coming weeks.
"We are thrilled to be able to work with our partners at AirTran Airways to give a lucky pair of SI Swimsuit fans the opportunity of a lifetime," said Andrew Judelson, Sports Illustrated Group CMO.
AirTran Airways, a subsidiary of AirTran Holdings, Inc. and a Fortune 1000 company, has been ranked the number one low cost carrier in the Airline Quality Rating study for the past two years. AirTran is the only major airline with Wi-Fi on every flight and offers coast-to-coast service on North America's newest all-Boeing fleet. Its low-cost, high-quality product also includes assigned seating, Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.airtran.com/.
About Sports Illustrated:
SI is a multimedia sports brand that takes the consumer into the heart and soul of sports. The SI franchise is anchored by Sports Illustrated, the most respected voice in sports journalism which reaches a weekly audience of nearly 21 million adults, and http://www.si.com/, the magazine's 24/7 sports news website that delivers more than 150 original stories to its users each week. The SI franchise also includes Sports Illustrated Kids (http://www.sikids.com/), a monthly magazine targeted to kids age 8 and up; Golf Magazine and http://www.golf.com/; http://www.fannation.com/, a social networking and sports-news aggregation platform; SI Presents, the magazine's specialty publishing division; as well as SI Books, SI Pictures, SI Productions, SI Digital and SI Events. Founded in 1954, SI is a division of Time Inc., the world's leading magazine publishing company and a subsidiary of Time Warner.
Media Contacts: AirTran Airways Christopher White Cynthia Tinsley-Douglas 678.254.7442 Sports Illustrated Emily O'Brien 212.522.8473
AirTran Airways
CONTACT: Christopher White, or Cynthia Tinsley-Douglas, both of AirTran
Airways, +1-678-254-7442, or Emily O'Brien, Sports Illustrated,
+1-212-522-8473
Web Site: http://www.airtran.com/
