Builder of 16 Straight Sweepstakes Winning Floats Unveils Its 2010 Rose Parade Line-Up, Including Rain Bird's Float Entry, MOUNTAINTOP MAJESTY
December 26 - December 31, 2009
Open for Media, Daily
4:00
AM – 11:30 PM
Rain Bird:
WHAT?
- America's Most Dominant Float Builder and designer go for a 17th straight Sweepstakes Trophy (the parade's top prize), with a line-up that is bolstered by the eight-time, and defending Sweepstakes Trophy winner, Rain Bird.
- Carnival–Like Atmosphere: Hundreds of excited kids, families and volunteers gather at Decorators' Village and begin the arduous process of affixing thousands of flowers and floral arrangements to this year's Rose Parade floats - a task that requires over 10,000 cumulative hours for completion.
WHY BE THERE?
- Only Place to See The Winners: Simply put, Fiesta Parade Floats has built the last 16 Sweepstakes Trophy Winning Floats, including the eight won by Rain Bird.
- GREAT PHOTO OPPORTUNITIES: Decorators' Village is the best place to get an up-close look at the Rose Parade preparation, as it is always buzzing with excitement all day and night.
- Inside Look: Bring your audience a behind the scenes look at the hard work – and fun – that goes into getting the floats ready for the 2010 Tournament of Roses Parade.
- Secrets Of The Fab 3: Meet world-renowned float designer Raul Rodriguez, floral director Jim Hynd and float builder Tim Estes as they reveal their secrets to creating the "magic" that has yielded 16 consecutive Sweepstakes Trophies.
- Action: An opportunity for your favorite "on the scene" reporter to get their hands dirty and learn the finer points of Rose Parade float decorating.
Fiesta Parade Floats
16016 Montoya St (also Avenida
Padilla)
Irwindale, Calif.
Media Contacts: Will Ostedt
(818-207-4058)/ Stefan Pollack
(310-780-2364)
Contacts:
William Ostedt/Stefan Pollack
The Pollack PR Marketing Group
310-556-4443
Cell:
818-207-4058/310-780-2364
wostedt@ppmgcorp.com
spollack@ppmgcorp.com