Rentrak Reports Engagement Metrics for Week Ending December 20, 2009 / -'Stickiness' Index Measures Viewer Involvement-

PORTLAND, Ore., Dec. 28 /PRNewswire-FirstCall/ -- Rentrak Corporation , a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of December 14 through December 20, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

Week of 12/14/2009 - 12/20/2009: -------------------------------- Index Rating Rank Rank Series Network Index ----- ------ ------ ------- ----- 1 5 NCIS CBS 167 --- --- ---- --- --- 2 10 The Good Wife CBS 160 --- --- ------------- --- --- 3 11 The Mentalist CBS 159 --- --- ------------- --- --- 4 62 The Closer TNT 157 --- --- ---------- --- --- 5 150 Sortilegio UNIV-B 156 --- --- ---------- ------ --- 6 6 NCIS: Los Angeles CBS 156 --- --- ----------------- --- --- 7 14 Criminal Minds CBS 153 --- --- -------------- --- --- 8 186 En nombre del amor UNIV-B 153 --- --- ------------------ ------ --- 9 17 Survivor: Samoa* CBS 152 --- --- ---------------- --- --- 10 1 The OT FOX 152 --- --- ------ --- --- 11 16 CSI: NY CBS 151 --- --- ------- --- --- 12 128 The Three Gifts HALL 151 --- --- --------------- ---- --- Thomas Kinkade's The 13 159 Christmas Cottage LIFE 149 --- --- --------------------- ---- --- 14 13 CSI: Crime Scene Investigation CBS 146 --- --- ------------------------------ --- --- 15 185 Secret Santa LMN 146 --- --- ------------ --- --- 16 12 CSI: Miami CBS 145 --- --- ---------- --- --- 17 174 Crazy for Christmas LMN 139 --- --- ------------------- --- --- 18 20 Survivor: Samoa** CBS 138 --- --- ----------------- --- --- 19 254 Ghost Hunters SYFY 136 --- --- ------------- ---- --- 20 89 NCIS USA 136 --- --- ---- --- --- 21 296 Ghost Hunters Academy SYFY 135 --- --- --------------------- ---- --- 22 507 One Life to Live SOAP 134 --- --- ---------------- ---- --- 23 244 Debbie Macomber's Mrs. Miracle HALL 134 --- --- ------------------------------ ---- --- 24 69 The O'Reilly Factor FNC 133 --- --- ------------------- --- --- 25 518 General Hospital SOAP 133 --- --- ---------------- ---- --- NOTE: * This is the 120 minute 12/20 telecast ** This is the 60 minute 12/17 telecast

[CBS is a division of CBS Corp.; Fox is a unit of News Corp.; Hallmark Channel is owned by Crown Media Holdings; Lifetime and Lifetime Movie Network are owned by A&E Television Networks; SOAPnet is owned by The Walt Disney Co.; SYFY is owned by NBC Universal; TNT is owned by Turner Broadcasting, Inc.; Univision is owned by Univision Communications, Inc.; USA is owned by NBC Universal]

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit http://www.rentrak.com/.

Contacts: Rogers & Cowan for Rentrak Corporation Sallie Olmsted Amanda Bartz [phone] [phone] [e-mail] [e-mail]

Rentrak Corporation

CONTACT: Sallie Olmsted, [phone], [e-mail];
or Amanda Bartz, [phone], [e-mail], both of Rogers &
Cowan, for Rentrak Corporation

Web Site: http://www.rentrak.com/