NEW YORK, Dec. 29 /PRNewswire/ -- For tourists, local New Yorkers and avid lovers-of-the-arts alike, the best "seats" on Broadway this holiday season are in the Charmin Restrooms! Charmin® teamed up with non-profit Broadway Cares/Equity Fights AIDS to present "Bathrooms over Broadway," the first-ever Broadway show in a bathroom. The 10-15 minute, "cheeky" musical production took place, free-of-charge, before a live audience at the Charmin Restrooms on December 29 at 10:30 AM and featured the thrilling theatrics of several well-known Broadway stars, including "Shrek the Musical's" Christopher Sieber.
(Photo: http://www.newscom.com/cgi-bin/prnh/20091229/NY30904 )
The one-time-only, first-of-its-kind production featured Charmin in the starring "roll," with Broadway actors paying homage to the top-billing toilet paper brand though a handful of show-stopping musical numbers. Talented loo-loving thespians sang and danced to all-things-potty, taking the audience on various bathroom adventures throughout New York City during the holiday season. Musical numbers performed to the tune of familiar Broadway and hit pop-culture songs, coupled with toilet-paper-fashioned props, were guaranteed to "bring the house down."
In addition to Christopher Sieber, who was nominated for a Tony Award for "Best Featured Actor in a Musical" for his current role as Lord Farquaad in "Shrek the Musical," the Charmin "Bathrooms over Broadway" potty-praising cast featured Broadway actors Maya Days, Marya Grandy, Bernard Dotson and Joy Hermalyn. "The Go Team," five Charmin Ambassadors chosen to work at the Charmin Restroom this holiday season for a $10,000 salary, and the lovable Charmin Bears, appearing for the first time on Broadway, rounded out the talented cast.
Charmin worked with non-profit partner Broadway Cares/Equity Fights AIDS to develop the show's content and relied on the non-profit's expertise to direct and cast the production. Their mission is to mobilize the unique abilities within the entertainment industry to mitigate the suffering of individuals affected by HIV/AIDS.
Since 2006, approximately 1.5 million visitors have experienced the 20 clean, deluxe, ADA compliant, family friendly and fully staffed restrooms that offer a highly engaging and interactive Charmin experience with additional luxuries like stroller parking, baby changing stations and seating and family photo areas. Fun new features this year include a giant toilet for photo-ops, digital graffiti wall, kids' toilet paper pit and video "can-fessional" booth.
The Restrooms are located at 1540 Broadway in Times Square between West 45th and West 46th streets and are open to the public Sunday - Wednesday from 10AM to 9PM, and Thursday - Saturday 10AM to 11PM through Thursday, December 31. For more information about the Charmin Restrooms, visit http://www.enjoythego.com/.
About Charmin
Charmin has been America's most popular toilet paper for more than 25 years. In the U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong - super premium two-ply toilet paper; Charmin Basic - a one-ply toilet paper; Charmin Plus Lotion with Aloe & E; and Charmin Freshmates - flushable wet wipes. For more information on Charmin, visit http://www.charmin.com/.
About Procter & Gamble [NYSE: PG]
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.
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P&G
CONTACT: Charlotte Cavaretta, MS&L, +1-212-468-3590,
Charlotte.Cavaretta@mslworldwide.com; or Laura Lewis, Procter & Gamble,
+1-513-207-3918, lewis.la.1@pg.com
Web Site: http://www.enjoythego.com/
