Curves locations throughout the world will join together this January in a company-wide campaign called Stronger + Together, an international movement to make one million women healthier in 2010. The program will rely heavily on women sharing their success stories and providing confidence and inspiration to others.
The heart of the program lives online at www.Curves.com/StrongerTogether, where women can find useful information about the new campaign, register for the campaign to join the cause, share their personal stories about how they were able to start a healthier lifestyle, and find a myriad of useful tools, such as easy-to-send emails designed for women to send messages of inspiration to loved ones and the option to create a personal profile to promote their story on the Web site.
According to Curves Founder Diane Heavin, a strong component of Curves' new campaign is that if one woman is able to share her strength in wanting to improve her health, she can help another woman gain confidence, become fit, discover focus and avoid disease. "By making your own health a priority, you become a strong link in the chain and have the power to affect those around you," she said.
"We decided to take on this new, ground-breaking challenge because there are so many women out there suffering from preventable diseases. If we can get just a million women focused on getting healthier and stronger, those diseases can be avoided," Heavin said. "It's important that women make their health a priority, and we are here to help every step of the way."
With the campaign comes a "join now and get 30 days free" promotion to get women on the bandwagon of getting healthy.
Studies have shown that regular exercise has long-lasting benefits to health. In fact, according to the Centers for Disease Control and Prevention, regular physical activity is one of the most important things you can do for your health.
Curves' 30-minute circuit training helps women work every major muscle group, strengthen their hearts and burn up to 500 calories with each workout. For more information about Curves, visit www.curves.com.
Contacts:
Curves International, Inc.
Becky Frusher, 254-399-9285, extension
2502
Corporate Communications
bfrusher@curves.com