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PR Newswire
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Rentrak Announces Box Office Numbers for Weekend of February 5, 2010

LOS ANGELES, Feb. 7 /PRNewswire-FirstCall/ -- Rentrak Corporation , today announced the weekend theatrical box office numbers for the weekend period of February 5 through February 7, 2010 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday February 7, 2010 include:

Weekend Rank Title Distributor Gross Cume Locations ---- ----- ----------- ------- ---- --------- 1 Dear John Sony $32,400,000 $32,400,000 2969 20th Century 2 Avatar Fox $23,600,000 $630,093,323 3000 From Paris With 3 Love Lionsgate $8,120,000 $8,120,000 2722 4 Edge Of Darkness Warner Bros. $7,005,000 $29,097,480 3066 20th Century 5 Tooth Fairy Fox $6,500,000 $34,332,973 3218 6 When In Rome Disney $5,504,000 $20,899,605 2456 7 The Book Of Eli Warner Bros. $4,835,000 $82,162,805 2820 Fox 8 Crazy Heart Searchlight $3,650,000 $11,187,730 819 9 Legion Sony $3,400,000 $34,678,283 2339 10 Sherlock Holmes Warner Bros. $2,630,000 $201,579,296 1805 11 The Blind Side Warner Bros. $2,600,000 $241,626,369 1740 12 Up In The Air Paramount $2,350,000 $76,681,193 1547 Weekend of 2/05/10 to 2/07/10

© Rentrak Corporation 2010 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, China, France, Germany, Mexico, Russia, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit http://www.rentrak.com/.

Contacts: Rogers & Cowan for Rentrak Corporation Sallie Olmsted Amanda Bartz (310) 854-8124 (310) 854-8151 solmsted@rogersandcowan.com abartz@rogersandcowan.com

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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© 2010 PR Newswire
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