Industry's Only Mass Personalization Technology—Varolii ID—Honored for Exceptional Innovation
Varolii Corporation, the market and technology leader in proactive outbound communications, today announced that its flagship capability—Varolii ID™—has received a 2009 Product of the Year Award from Technology Marketing Corporation's (TMC®) Customer Interaction Solutions magazine. Varolii ID is the first and only mass personalization technology on the market today. It's the intelligence behind the Varolii Unified Interact Platform™, the industry's only intelligent cross-channel communications platform for automated customer and employee communications. Varolii ID automatically analyzes the results of each individual's responses to prior communications to customize future messages and improve results. The more Varolii ID is used, the smarter it becomes as it learns more about recipients' personal preferences and past responses. With Varolii ID, companies are actually sending fewer messages and achieving greater communications results.
"Varolii is honored to have our mass-personalization Varolii ID capability recognized by such a well-respected publication," said Jeffrey Read, executive vice president of Field Operations at Varolii. "This award validates what our clients have been telling us that only Varolii ID makes it easy to overcome communication fatigue by optimizing communication strategies down to the individual level."
"I am pleased to honor Varolii Corporation for its hard work and success. Varolii ID has demonstrated excellence in contact center technologies, as well as providing ROI for the companies that use it," said Rich Tehrani, CEO, TMC. "For 12 years, Customer Interaction Solutions magazine has been honoring innovative companies for their contributions in advancing technologies and application refinements," he added.
The 12th Annual Product of the Year Award winners were featured in the January 2010 issue of Customer Interaction Solutions magazine, www.cismag.com.
To learn more about Varolii and its award-winning technology, Varolii ID, please visit http://www.varolii.com/en/Platform/ID.aspx.
About Varolii Corporation
Varolii is the market and technology leader in proactive outbound communications. Its on-demand automated communication applications help organizations more effectively reach and interact with large numbers of customers and employees, reducing cost of operations and improving service. The company's flagship capability—Varolii ID™—enables companies to avoid communication fatigue among recipients and execute true 1-to-1 communication on a large scale, achieving better results from fewer notifications. More than 380 companies trust Varolii to send roughly four million communications every business day. For more information, visit www.varolii.com.
Contacts:
Varolii Corporation
Robin Rees, 206-902-3944
robin.rees@varolii.com
or
Edelman
PR
Jessica Kendall, 206-268-2231
jessica.kendall@edelman.com