NEW YORK, Feb. 11 /PRNewswire-FirstCall/ -- Omnicom Group Inc. agencies won five of the top 10 spots, including No. 1, in USA Today's Super Bowl Ad Meter, electronically charted consumer research undertaken with Shugoll Research and Taylor Research.
The top-ranked Super Bowl spot for 2010 -- Mars' Snickers' "You're Not You When You're Hungry" created by BBDO and featuring Betty White and Abe Vigoda -- represents the 18th year since 1991 that Omnicom agencies have been crowned champions in the Ad Meter.
In addition to Mars' Snickers, the other four top ten spots included Budweiser's "Fence" and Budweiser's "Bridge," both from DDB Worldwide, Monster's "Fiddling Beaver" from BBDO and Doritos' "Underdog," a spot consumer generated and produced through a partnership with Goodby, Silverstein & Partners and The Marketing Arm.
Finishing in the top 20 were Cars.com's "Timothy Richman" from DDB, Boost Mobile's "The Boost Mobile Shuffle" from 180 LA, and Denny's "Bad Time to Be a Chicken" from Goodby, as well as three other Doritos spots, also consumer generated and produced in partnership with Goodby and The Marketing Arm.
The Snickers spot, Budweiser's "Bridge," Budweiser's "Fence" and the work for Denny's were also ranked among Nielsen IAG's Top 10 Best Liked 2010 Super Bowl Commercials. Mars' Snickers ranked No. 1 in this research as well.
In the Fox Sports Poll, Mars' Snickers captured 45% of the consumer vote, more than three times the votes of its nearest competitor. A Forbes judging panel selected Denny's, Doritos and Mars' Snickers Super Bowl ads among the top work, while a Forbes reader poll selected those spots, as well as Budweiser's "Fence."
About Omnicom Group Inc.
Omnicom Group Inc. is a leading global marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For further information on Omnicom and its brands, please visit http://www.omnicomgroup.com/.
Omnicom Group Inc.
CONTACT: Pat Sloan , +1-212-415-2109
Web Site: http://www.omnicomgroup.com/
