Rossman Builds Photo Retailing Leadership Through Kodak Innovation / Expanded Fleet of KODAK Picture Kiosks Brings Inspiration to Consumers; Profit Opportunity to Retailer

ANAHEIM, Calif., Feb. 20 /PRNewswire-FirstCall/ -- Building on its highly-successful relationship with leading German retailer Dirk Rossmann GmbH, Eastman Kodak Company announced today an extension to its business with the roll out of an additional 250 Kodak kiosks this quarter and another 450 installations planned for 2010. The new KODAK Kiosk deployment represents nationwide coverage of more than 3,000 Kodak kiosks in Rossman stores, making it easy for consumers to access the world's leading in-store photo printing and creation services across Germany.

"We are very happy with this latest initiative in partnership with Kodak," said Mr. Naujock, Commercial Director of Rossmann. "Since Rossmann launched the first Kodak kiosks five years ago, we have seen strong growth year-over-year, with 2009 exceeding all expectations. We look forward to continuing this success with Kodak in 2010 and beyond."

"Rossman has been a great business partner, and the expanded KODAK Picture Kiosk footprint, along with the powerful new features and enhancements to KODAK Picture Kiosk software, increases the company's ability to offer its customers an unmatched photo center experience, and to grow sales of premium photo products," said Nicoletta Zongrone, general manager of Retail Systems Solutions and vice president, Eastman Kodak Company. "Kodak is proud to be working with this innovative retailer to create a vibrant, reliable and highly profitable photo retail destination."

Building on Kodak's market-leading installed base of more than 100,000 kiosk order stations worldwide, the company's worldwide number one position in instant printing, and now a number one European market share position in dry labs, with 4,600 APEX installations in 72 countries, KODAK Retail Systems Solutions continues to deliver on the promise of helping consumers tell their stories in minutes, bringing smiles to consumers and profit potential to retailers around the globe. "The innovation we are delivering today, our number one position in instant photo printing, our global leadership in dry labs, and an installed fleet of over 100,000 devices, is proof of our winning value proposition to consumers and retailers," said Zongrone.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com/ and follow our blogs and more at http://www.kodak.com/go/followus.

2009 KODAK is a trademark of Kodak. Media Contacts: Jackie Mangione Kodak 585.724.0732 [e-mail] Patrick Foarde, Ketchum 404-879-9254 [e-mail]

Eastman Kodak Company

CONTACT: Jackie Mangione, Kodak, [phone],
[e-mail]; or Patrick Foarde, Ketchum, [phone],
[e-mail]

Web Site: http://www.kodak.com/