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PR Newswire
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eLong Reports Fourth Quarter and Full Year 2009 Unaudited Financial Results

BEIJING, March 3 /PRNewswire-Asia/ -- eLong, Inc. , a leading online travel service provider in China, today reported unaudited financial results for the fourth quarter and full year ended December 31, 2009.

(Logo: http://www.newscom.com/cgi-bin/prnh/20041118/ELONGLOGO ) Highlights -- Fourth Quarter 2009 -- Total revenues for the fourth quarter increased 18% year-on-year to RMB106.9 million and net revenues increased 18% year-on-year to RMB100.9 million. Total revenues by product were as follows (figures in RMB million): Q4 % Q4 % Y/Y 2009 Total 2008 Total Growth Hotel commissions 72.7 68% 67.9 75% 7% Air ticketing commissions 27.7 26% 19.3 21% 44% Other 6.5 6% 3.8 4% 71% Total revenues 106.9 100% 91.0 100% 18% -- Operating income in the fourth quarter was RMB2.4 million compared to operating loss of RMB10.3 million in the prior year period, driven primarily by increased net revenues and a decrease in sales and marketing expenses. -- Net income in the fourth quarter was RMB1.0 million compared to net loss of RMB8.2 million in the prior year period, driven primarily by an increase of RMB12.6 million in operating income and a decrease of RMB3.3 million in income tax expense, partially offset by an increase of RMB1.8 million in foreign currency exchange losses and a decrease of RMB5.0 million in interest income. -- Cash and cash equivalents and short-term investments as of December 31, 2009 were RMB952.9 million (USD139.6 million). Highlights -- Full Year 2009 -- Total revenues in 2009 increased 9% year-on-year to RMB379.5 million and net revenues increased 9% year-on-year to RMB357.9 million. Total revenues by product were as follows (figures in RMB million): % % Y/Y 2009 Total 2008 Total Growth Hotel commissions 256.8 68% 253.4 73% 1% Air ticketing commissions 96.0 25% 77.2 22% 24% Other 26.7 7% 17.8 5% 50% Total revenues 379.5 100% 348.4 100% 9% -- Operating income in 2009 was RMB11.2 million compared to operating loss of RMB41.7 million in the prior year, driven primarily by increased net revenues and a decrease in sales and marketing expenses. -- Net income in 2009 was RMB19.9 million compared to net loss of RMB76.6 million in the prior year, driven primarily by an increase of RMB52.9 million in operating income and a decrease of RMB60.4 million in foreign currency exchange losses, partially offset by a decrease of RMB16.1 million in interest income and an increase of RMB0.8 million in income tax expense.

"The China State Council has made the travel industry a priority sector of the Chinese economy, which we believe improves the opportunities for eLong. Starting in 2010, we have quickened the pace of our product and service expansion and upgrades," said Guangfu Cui, Chief Executive Officer of eLong. "We launched dynamic packages, so that consumers can book hotel rooms and air tickets together as a package in order to save time and money. We have now contracted more than 10,000 domestic hotels and also offer over 100,000 hotels worldwide by connecting to Expedia, making eLong the largest online distributor in China in terms of hotels offered. And we upgraded our online international air booking technology in order to make booking international tickets on eLong as easy as booking domestic tickets."

"In the fourth quarter, we were able to achieve revenue growth of 18% year-on-year. This allowed us to deliver a profitable quarter and eLong's first profitable full year since 2006," said Mike Doyle, Chief Financial Officer of eLong.

Business Results Hotel

Hotel commissions increased 7% for the fourth quarter of 2009 compared to the prior year quarter, primarily due to higher volume, which was partially offset by lower commission per room night. Commission per room night decreased 9% year-on-year primarily due to lower average daily rates, including an increase in the proportion of volume from budget hotels, partially offset by an increase in hotel commission rates. Room nights booked through eLong in the fourth quarter increased 18% year-on-year to 1.2 million.

Hotel commissions for full year 2009 increased 1% compared to 2008, primarily due to higher volume, which was partially offset by lower commission per room night. Commission per room night decreased 7% year-on-year primarily due to lower average daily rates, including an increase in the proportion of volume from budget hotels, partially offset by an increase in hotel commission rates. Room nights booked through eLong in 2009 increased 9% year-on-year to 4.3 million.

Air

Air ticketing commissions increased 44% for the fourth quarter of 2009 compared to the prior year quarter, driven by a 26% increase in air segments to 0.6 million and an increase in commission per segment. Commission per segment increased 14%, due to a 4% increase in average ticket price and an increase in air commission rates as compared to the same quarter of the prior year.

Air ticketing commissions for full year 2009 increased 24% compared to 2008, driven by a 23% increase in air segments to 2.2 million and an increase in commission per segment. Commission per segment increased 1%, due to a 2% increase in average ticket price, partially offset by a decrease in air commission rates compared to the prior year.

Profitability

Gross margin in the fourth quarter of 2009 and full year 2009 was 70% which was the same as the fourth quarter and full year 2008.

Operating expenses for the fourth quarter of 2009 and same period in 2008 were as follows (figures in RMB million):

Q4 % Net Q4 % Net Y/Y 2009 Revenues 2008 Revenues Growth Service development 16.7 17% 12.4 14% 34% Sales and marketing 38.0 38% 45.1 53% (16%) General and administrative 13.3 13% 12.0 14% 11% Amortization of intangible assets 0.2 -- 0.2 -- -- Charges related to property and equipment and intangible assets 0.1 -- 0.8 1% (90%) Total operating expenses 68.3 68% 70.5 82% (3%)

Operating expenses for full year 2009 and 2008 were as follows (figures in RMB million):

% Net % Net Y/Y 2009 Revenues 2008 Revenues Growth Service development 58.1 16% 52.6 16% 11% Sales and marketing 133.2 37% 163.5 50% (19%) General and administrative 47.7 14% 53.7 16% (11%) Amortization of intangible assets 0.6 -- 0.8 -- (23%) Charges related to property and equipment and intangible assets 0.1 -- 1.4 1% (95%) Total operating expenses 239.7 67% 272.0 83% (12%)

Total operating expenses decreased 3% for the fourth quarter of 2009 compared to the fourth quarter of 2008. Total operating expenses were 68% of net revenues, a decrease of 14 percentage points compared to the prior year quarter.

Total operating expenses decreased 12% for full year 2009 compared to 2008. Total operating expenses were 67% of net revenues, a decrease of 16 percentage points compared to 2008.

Service development expense consists of expenses related to technology and our product offering, including our websites, platforms, other system development and our supplier relations function. Service development expense increased 34% compared to the prior year quarter mainly driven by an increase in headcount. As a percentage of net revenues, service development increased from 14% a year ago to 17% in the fourth quarter of 2009.

Full year 2009 service development expense increased 11% over full year 2008 service development expense mainly driven by an increase in headcount, partially offset by a decrease in professional fees. Service development as a percentage of net revenues in 2009 was unchanged compared to 2008.

Sales and marketing expenses for the fourth quarter of 2009 decreased 16% over the prior year quarter, mainly driven by decreased marketing promotion expenses, labor costs and sales commissions. Sales and marketing expenses decreased to 38% of net revenues in the fourth quarter of 2009 from 53% in the same quarter of the prior year.

Sales and marketing expenses for full year 2009 decreased 19% over full year 2008, and decreased by 13 percentage points to 37% of net revenues when compared to 2008. The decrease was primarily driven by decreased marketing promotion expenses, labor costs and sales commissions.

General and administrative expenses for the fourth quarter of 2009 increased 11% compared to the prior year quarter, mainly driven by an increase in labor costs. General and administrative expenses decreased to 13% of net revenues in the fourth quarter of 2009 from 14% in the same quarter of the prior year.

General and administrative expenses for full year 2009 decreased 11% over full year 2008, primarily due to a decrease in professional fees and lower bad debt provisions, partially offset by an increase in labor costs. General and administrative expenses as a percentage of net revenues decreased by 2 percentage points to 14% in the full year 2009.

Other income (expenses), which represents interest income, foreign exchange gains/(losses) and other income/expense, was RMB1.2 million in the fourth quarter of 2009 compared to RMB8.0 million in the fourth quarter of 2008.

Other income (expenses) was RMB12.4 million in full year 2009 compared to other expenses of RMB31.9 million in 2008.

Net income for the fourth quarter of 2009 was RMB1.0 million, compared to net loss of RMB8.2 million during the prior year quarter.

Net income for full year 2009 was RMB19.9 million, compared to net loss of RMB76.6 million in 2008.

Net income per ADS and diluted net income per ADS for the fourth quarter of 2009 were RMB0.04, compared to net loss per ADS and diluted net loss per ADS of RMB0.34 in the prior year quarter.

Net income per ADS and diluted net income per ADS for full year 2009 were RMB0.84 and RMB0.80, compared to net loss per ADS and diluted net loss per ADS of RMB3.08 in 2008.

Business Outlook

eLong currently expects net revenues for the first quarter of 2010 to be within the range of RMB 86 million to RMB93 million, equal to an increase of 10% to 20% compared to the first quarter of 2009.

Non-GAAP Financial Measures

To supplement the financial measures calculated in accordance with generally accepted accounting principles in the United States, or GAAP, this press release includes certain non-GAAP financial measures including net income/(loss) per ADS, diluted net income/(loss) per ADS. The Company believes these non-GAAP financial measures are important to help investors understand the Company's current financial performance and future prospects and compare business trends among different reporting periods on a consistent basis. These non-GAAP financial measures should be considered in addition to financial measures presented in accordance with GAAP, but should not be considered as a substitute for, or superior to, financial measures presented in accordance with GAAP.

Safe Harbor Statement

It is currently expected that the Business Outlook will not be updated until the release of eLong's next quarterly earnings announcement; however, eLong reserves the right to update its Business Outlook at any time for any reason.

Statements in this press release concerning eLong's future business, operating results and financial condition are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they related to the Company are intended to identify such forward-looking statements, but are not the exclusive means of doing so. These forward-looking statements are based upon management's current views and expectations with respect to future events and are not a guarantee of future performance. Furthermore, these statements are, by their nature, subject to a number of risks and uncertainties that could cause actual performance and results to differ materially from those discussed in the forward-looking statements as a result of a number of factors. Factors that could affect the Company's actual results and cause actual results to differ materially from those included in any forward-looking statement include, but are not limited to, eLong's operating losses, declines or disruptions in the travel industry, the international financial crisis, slowdown in the PRC economy, an outbreak of bird flu, H1N1 flu, SARS or other disease, eLong's reliance on having good relationships with hotel suppliers and airline ticket suppliers, our reliance on the Travelsky GDS system for our air business, the possibility that eLong will be unable to continue timely compliance with Section 404 or other requirements of the Sarbanes-Oxley Act, the risk that eLong will not be successful in competing against new and existing competitors, risks associated with Expedia, Inc.'s majority ownership interest in eLong, fluctuations in the value of the Chinese currency, changes in eLong's management team and other key personnel, changes in third-party distribution partner relationships and other risks outlined in eLong's filings with the U.S. Securities and Exchange Commission (or SEC), including eLong's Annual Report on Form 20-F. Readers are cautioned not to place undue reliance on any forward-looking statements, which speak only as of their dates.

Conference Call

eLong will host a conference call to discuss its fourth quarter 2009 unaudited financial results on March 4, 2010 at 8:00 am Beijing time (March 3, 2010, 7:00 pm EST). The management team will be on the call to discuss the quarterly results and to answer questions. The toll-free number for U.S. participants is +1-866-844-9413. The dial-in number for Hong Kong participants is +852-3001-3802. International participants can dial +1-210-795-0512. Pass code: eLong.

A replay of the call will be available for one day between 8:30 pm EST on March 3, 2010 and 8:30 pm EST on March 4, 2010. The toll-free number for U.S. callers is +1-800-839-3119; the dial-in number for Hong Kong is +852-3018-4329, and the dial-in number for international callers is +1-203-369-4602. The pass code for the replay is 9629.

Additionally, an archived web cast of this call will be available on the Investor Relations section of the eLong web site at http://www.elong.net/AboutUs/conference.html for one year.

About eLong, Inc.

eLong, Inc. is a leading online travel company in China. Headquartered in Beijing, eLong has a national presence across China, and uses web-based distribution technologies and a 24-hour call center to provide consumers with accurate travel information and high quality travel booking services. Aiming to deliver value and a worry-free travel booking experience to leisure and business travelers, eLong empowers consumers to make informed decisions by providing convenient online and offline hotel and air ticket booking services as well as easy to use tools such as maps, destination guides, photographs, virtual tours and user reviews. In addition to a selection of more than 10,000 hotels in over 450 cities across China, eLong also offers consumers the ability to make bookings at over 100,000 international hotelsin more than 100 countries worldwide, and can fulfill domestic and international air ticket reservations in over 80 major cities across China.

eLong operates websites including http://www.elong.com/ , http://www.elong.net/ , and http://www.xici.net/ .

For further information, please contact: eLong, Inc. Investor Relations Email: ir@corp.elong.com Tel: +86-10-6436-7570 eLong, Inc. CONSOLIDATED STATEMENTS OF OPERATIONS (IN THOUSANDS EXCEPT PER SHARE AND PER ADS AMOUNTS) Three Months Ended Dec. 31, Sep. 30, Dec. 31, Dec. 31, 2008 2009 2009 2009 RMB RMB RMB USD (Unaudited)(Unaudited)(Unaudited)(Unaudited) Revenues: Hotel commissions 67,913 68,585 72,748 10,658 Air ticketing commissions 19,316 25,290 27,732 4,063 Other 3,773 9,319 6,458 946 Total revenues 91,002 103,194 106,938 15,667 Business tax and surcharges (5,302) (5,957) (6,032) (884) Net revenues 85,700 97,237 100,906 14,783 Cost of services (25,473) (29,102) (30,203) (4,425) Gross profit 60,227 68,135 70,703 10,358 Operating expenses: Service development (12,401) (15,221) (16,676) (2,443) Sales and marketing (45,100) (36,095) (38,071) (5,577) General and administrative (12,032) (10,755) (13,342) (1,955) Amortization of intangible assets (197) (157) (182) (27) Charges related to property and equipment and intangible assets (753) -- (72) (10) Total operating expenses (70,483) (62,228) (68,343) (10,012) Income/(loss) from operations (10,256) 5,907 2,360 346 Other income (expenses): Interest income 6,201 2,421 1,195 175 Foreign exchange gains/(losses) 1,723 (323) (93) (14) Other 71 -- 111 16 Total other income (expenses), net 7,995 2,098 1,213 177 Income/(loss) from operations before income tax expense (2,261) 8,005 3,573 523 Income tax expense (5,940) (526) (2,608) (382) Net income/(loss) (8,201) 7,479 965 141 Net income/(loss) per share (0.17) 0.16 0.02 0.003 Diluted net income/(loss) per share (0.17) 0.15 0.02 0.003 Net income/(loss) per ADS* (0.34) 0.32 0.04 0.006 Diluted net income/(loss) per ADS* (0.34) 0.30 0.04 0.006 Shares used in computing net income/(loss) per share 48,076 47,199 47,289 47,289 Shares used in computing diluted net income/(loss) per share 48,076 49,909 51,045 51,045 Note: 1 ADS = 2 shares Share-based compensation charges included in: 523 2,747 3,845 563 Cost of services (79) 214 321 47 Service development 37 909 1,136 166 Sales and marketing (151) 452 523 77 General and administrative 716 1,172 1,865 273 * Non-GAAP financial measures Year Ended Dec. 31, Dec. 31, Dec. 31, 2008 2009 2009 RMB RMB USD (Unaudited) (Unaudited) Revenues: Hotel commissions 253,458 256,830 37,626 Air ticketing commissions 77,205 96,036 14,069 Other 17,763 26,666 3,907 Total revenues 348,426 379,532 55,602 Business tax and surcharges (21,113) (21,638) (3,170) Net revenues 327,313 357,894 52,432 Cost of services (96,996) (106,935) (15,666) Gross profit 230,317 250,959 36,766 Operating expenses: Service development (52,584) (58,122) (8,515) Sales and marketing (163,528) (133,195) (19,513) General and administrative (53,652) (47,670) (6,984) Amortization of intangible assets (849) (653) (96) Charges related to property and equipment and intangible assets (1,385) (72) (10) Total operating expenses (271,998) (239,712) (35,118) Income/(loss) from operations (41,681) 11,247 1,648 Other income (expenses): Interest income 29,020 12,880 1,887 Foreign exchange gains/(losses) (61,081) (709) (104) Other 143 266 39 Total other income (expenses), net (31,918) 12,437 1,822 Income/(loss) from operations before income tax expense (73,599) 23,684 3,470 Income tax expense (2,994) (3,781) (554) Net income/(loss) (76,593) 19,903 2,916 Net income/(loss) per share (1.54) 0.42 0.062 Diluted net income/(loss) per share (1.54) 0.40 0.059 Net income/(loss) per ADS* (3.08) 0.84 0.124 Diluted net income/(loss) per ADS* (3.08) 0.80 0.118 Shares used in computing net income/(loss) per share 49,784 47,182 47,182 Shares used in computing diluted net income/(loss) per share 49,784 49,973 49,973 Note: 1ADS = 2 shares Share-based compensation charges included in: 7,124 11,240 1,647 Cost of services 325 837 123 Service development 2,320 3,131 459 Sales and marketing 972 1,975 289 General and administrative 3,507 5,297 776 * Non-GAAP financial measures Note 1: The conversions of Renminbi (RMB) into United States dollars (USD) as at the reporting dates are based on the noon buying rate of USD1.00=RMB6.8259 on December 31, 2009, USD1.00=RMB6.8262 on September 30, 2009 and USD1.00=RMB6.8225 on December 31, 2008 in the City of New York for cable transfers of Renminbi as certified for customs purposes by the Federal Reserve. No representation is made that the RMB amounts could have been, or could be, converted or settled into U.S. dollars at the rates stated herein on the reporting dates, at any other rates or at all. eLong, Inc. CONSOLIDATED BALANCE SHEETS (IN THOUSANDS) Dec. 31, Dec. 31, Dec. 31, 2008 2009 2009 RMB RMB USD (Unaudited) (Unaudited) ASSETS Current assets: Cash and cash equivalents 321,541 639,468 93,683 Short-term investments 635,810 313,467 45,923 Restricted cash -- 60,000 8,790 Accounts receivable, net 42,471 45,353 6,644 Due from related parties 518 321 47 Prepaid expenses 8,840 7,871 1,153 Other current assets 14,820 10,961 1,606 Total current assets 1,024,000 1,077,441 157,846 Property and equipment, net 52,484 44,005 6,447 Goodwill 30,000 31,950 4,681 Intangible assets, net 943 750 110 Other non-current assets 30,538 29,804 4,366 Total assets 1,137,965 1,183,950 173,450 LIABILITIES AND SHAREHOLDERS' EQUITY Current liabilities: Accounts payable 34,146 41,905 6,139 Income taxes payable 1,152 2,908 426 Due to related parties 8,120 1,099 161 Accrued expenses and other current liabilities 81,889 92,694 13,580 Total current liabilities 125,307 138,606 20,306 Other long-term liabilities 477 1,186 174 Deferred income taxes -- 658 96 Total liabilities 125,784 140,450 20,576 Shareholders' equity Ordinary shares 4,221 4,242 622 Treasury Stock (103,393) (103,393) (15,147) Additional paid-in capital 1,315,590 1,326,985 194,404 Accumulated deficit (204,237) (184,334) (27,005) Total shareholders' equity 1,012,181 1,043,500 152,874 Total liabilities and shareholders' equity 1,137,965 1,183,950 173,450

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041118/ELONGLOGO
PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840

eLong, Inc.

CONTACT: eLong, Inc., Investor Relations, +86-10-6436-7570,
ir@corp.elong.com

Web site: http://www.elong.com/
http://www.elong.net/
http://www.xici.net/
http://www.lohoo.com/ and http://www.xici.net/
http://www.elong.net/AboutUs/conference.html

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