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PR Newswire
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Rentrak Announces Box Office Numbers for Weekend of March 5, 2010

LOS ANGELES, March 7 /PRNewswire-FirstCall/ -- Rentrak Corporation , today announced the weekend theatrical box office numbers for the weekend period of March 5 through March 7, 2010 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, March 7, 2010 include:

Rank Title Distributor Weekend Gross Cume Locations -------------------------------------------------------------------------- 1 Alice In Wonderland Disney $116,300,000 $116,300,000 3728 -------------------------------------------------------------------------- 2 Brooklyn's Finest Overture Films $13,500,000 $13,500,000 1936 -------------------------------------------------------------------------- 3 Shutter Island Paramount $13,300,000 $95,824,594 3178 -------------------------------------------------------------------------- 4 Cop Out Warner Bros. $9,145,000 $32,360,299 3150 -------------------------------------------------------------------------- 5 Avatar 20th Century Fox $7,700,000 $720,189,342 2163 -------------------------------------------------------------------------- 6 The Crazies Overture Films $7,016,000 $27,409,313 2479 -------------------------------------------------------------------------- 7 Percy Jackson & The 20th Century Fox $5,100,000 $78,033,126 2994 Olympians: Lightning -------------------------------------------------------------------------- 8 Valentine's Day Warner Bros. $4,270,000 $106,419,760 3040 -------------------------------------------------------------------------- 9 Crazy Heart Fox Searchlight $3,350,000 $29,569,411 1274 -------------------------------------------------------------------------- 10 Dear John Sony $2,850,000 $76,694,007 2496 -------------------------------------------------------------------------- 11 Tooth Fairy 20th Century Fox $1,675,000 $56,230,644 1734 -------------------------------------------------------------------------- 12 The Wolfman Universal $1,600,375 $60,409,860 1829 -------------------------------------------------------------------------- Weekend of 3/05/10 to 3/07/10

© Rentrak Corporation 2010 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, China, France, Germany, Mexico, Russia, Spain and the United Kingdom. For more information on any of Rentrak's services, please visit http://www.rentrak.com/.

Rogers & Cowan for Rentrak Contacts: Corporation Sallie Olmsted Amanda Bialek (310) 854-8124 (310) 854-8151 solmsted@rogersandcowan.com abialek@rogersandcowan.com

Rentrak Corporation

CONTACT: Rogers & Cowan for Rentrak Corporation, Sallie Olmsted,
+1-310-854-8124, solmsted@rogersandcowan.com, Amanda Bialek, +1-310-854-8151,
abialek@rogersandcowan.com

Web Site: http://www.rentrak.com/

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