Mobile services have a far-reaching, positive impact on the daily lives of Nigeria's mobile end users, underscoring the important role telecommunications plays in social and economic development, according to a new study conducted by Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).
Pyramid Research's study, The Impact of Mobile Services in Nigeria: How Mobile Technologies Are Transforming Economic and Social Activities analyzes mobile adoption trends and consists of findings from surveying key mobile operators, vendors, international organizations, and 1,500 Nigerian end users. Download an excerpt of this study. For more information about obtaining the full 165-page study, contact Jennifer Baker at jbaker@pyr.com.
"The study concludes that mobile services have ample reach in Nigeria, with mobile subscriptions in the country reaching almost 73 million by the end of 2009, resulting in a mobile penetration rate of roughly 50 percent of the population," says Badii Kechiche, Senior Analyst at Pyramid Research. "The mobile industry will continue to post rapid growth and has generated substantial investment in infrastructure, employing more than 3 million direct and indirect jobs in Nigeria," he adds. The study also finds that mobile services have positively influenced every aspect of Nigerian mobile end users' lives. "We found that mobile services are helping people access information, creating business opportunities, lowering transaction costs, and enhancing social interaction," Kechiche explains.
Pyramid presented the findings of the report in detail on March 16, in Abuja, Nigeria at an event hosted by the Nigerian Communications Commission. For more information, please visit www.pyr.com, or contact us at info@pyr.com.
About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries–a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.
Contacts:
Pyramid Research
Jennifer Baker, 617-871-1910
jbaker@pyr.com
