BELLEVUE, WA, March 24 /PRNewswire-FirstCall/ -- The Tradeshow Marketing Company, Ltd. (Pink Sheets: TSHO), a direct sales company that represents and markets unique consumer products in direct response TV (DRTV) and tradeshow demonstration sales environments, today announced the media schedule for its second Ultimate Squeegee(TM) test campaign beginning on March 29.
The 60- and 120-second infomercial campaign will extend over a period of seven weeks on national cable networks, such as Game Show Network, Inspiration Network, Lifetime Real Women, Bloomberg, LOGO, Planet Green and Sleuth. The infomercials will also air in select local markets on Country Music Television, DIY, HGTV, Fox News and Fox Business Network. The details of the campaign schedule will be made available on Tradeshow Marketing's website at http://www.tsho.com/ultimatesqueegee once the campaign commences, with periodic updates during the test period.
This campaign follows a successful one-week test conducted with the company's production partner, Cesari Direct, and will again offer consumers the option to order by phone or online at http://www.ultimatesqueegee.com/.
"The initial Ultimate Squeegee test campaign confirmed our decision to approve a multi-week infomercial schedule focused on frequency and repetition, key factors that typically enhance overall sell-through in DRTV," stated Luniel de Beer, President and CEO of Tradeshow Marketing. "We have worked closely with our partner to select the best media outlets and develop a product-specific campaign targeting certain demographics and viewership that coincides with the spring cleaning season. We believe that this process maximizes the opportunity for success by reaching the appropriate targeted audiences for the products we represent. We also continue to actively work with other innovators to broaden our product portfolio and repeat this process with additional direct-to-consumer products. We look forward to further evaluating the market success of the Ultimate Squeegee as we move closer to our goal of a comprehensive national marketing campaign."
For more information about Tradeshow Marketing, please visit the Company's web site at http://www.tsho.com/. Shareholders of Tradeshow Marketing who would like to be added to the Company's email distribution list can send their contact information to ir@tsho.com.
About The Tradeshow Marketing Company
The Tradeshow Marketing Company, Ltd. is a publicly traded consumer-products company focused on the development and distribution of unique products that have broad appeal and improve the lives of consumers. The company operates a direct demonstration business via trade shows and exhibitions throughout North America, and various product-specific e-commerce web sites. The company was established in 2003, and is headquartered in Bellevue, Washington.
All company or product names used are the property of their respective owners and may be the trade marks(TM), service marks(SM), or registered marks(R) of other companies, and are used for information purposes only and to their owners' benefit, without intent to infringe.
Safe Harbor Statement
This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "may", "future", "plan" or "planned", "will" or "should", "expected", "anticipates", "draft", "eventually", or "projected". You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements as a result of various factors, and other risks identified in the company's SEC filings.
Tradeshow Marketing Company Ltd.
CONTACT: Investor Contact: Shelton Group Investor Relations, (360)
719-5878 ext. 1, ir@tsho.com; Company Contact: Tradeshow Marketing Company,
(360) 719-5878, ContactUs@tsho.com
