Today Travis Boatman, Vice President of Worldwide Studios, EA Mobile, demonstrated SCRABBLE on Apple's iPadâ„¢ at the flagship Apple store in New York City to the assembled crowds in line. SCRABBLE, under license from Hasbro in the U.S. and Canada only, is one of the five games EA made available today for the new device. See the full press release here: http://news.ea.com/news/ea/20100402005153/en/EA-Announces-Blockbuster-Games-Apple%E2%80%99s-iPad
Photo one: Travis Boatman of EA Mobile demonstrates how to play SCRABBLE using the iPad as the game board and two iPhones as personal "tile racks."
Photo two: Travis Boatman of EA Mobile shows off SCRABBLE for iPad to kids in the crowd at the flagship Apple store in New York City.
Photo three: SCRABBLE by EA Mobile on a brand new iPad outside the flagship Apple store in New York City.
SCRABBLE Offers Players a Modern Twist to the Classic
Word Play Experience
SCRABBLE for iPad spells F-U-N! EA
Mobile has created fans' favorite crossword game, with a fresh interface
uniquely designed for iPad that lets players pass 'n' play or go solo,
in portrait or landscape mode. Social and multiplayer capabilities also
enable players to challenge friends on Facebook, or through a local
Wi-Fi network. In the all new "Party Play" mode, up to four iPhone or
iPod touch players can connect their devices to be used as private tile
racks and seamlessly play their words onto the iPad "game board" with a
simple flick. And for newcomers, the exclusive "Teacher Feature" shows
players the best word choice for the previous play.
NOTE TO EDITORS: Video footage of these specially-designed EA games for iPad and other broadcast quality video (including executive sound bites) will be available today and Monday, April 5. See coordinates below.
U.S. SATELLITE INFORMATION | ||||||
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Saturday, April 3rd, 2010 | Â | Â | Monday, April 5th 2010 | Â | Â | Monday, April 5th 2010 |
Game Footage Only | Interview/Game/Broll | Interview/Game/Broll | ||||
10:00 AM - 10:15 AM, ET | 4:00 AM - 4:15 AM, ET | 10:00 AM - 10:15 AM, ET | ||||
(7:00 AM - 7:15 AM, PT) | (1:00 AM - 1:15 AM, PT) | (7:00 AM - 7:15 AM, PT) | ||||
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Coordinates for all feeds | ||||||
Galaxy 3C, Trans. 21, C-Band | ||||||
Downlink Freq: 4120 H Audio 6.2/6.8; Trouble # for all Feeds: 310.287.3800 |
EUROPEAN SATELLITE INFORMATION | ||
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1st Feed: | Â | 2nd Feed |
Date: 5th April 2010 | Date: 5th April 2010 | |
Time: 0800-0815 GMT | Time: 1200-1215 GMT | |
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Coordinates for both feeds | ||
Satellite: Eutelsat W2A-B1 CH.4 | Downlink Frequency: 11,023.00 Horizontal QPSK | |
Symbol Rate: 5.632 FEC : 3/4 Color: PAL Pactv Ref: 165.228 & 165.230 | ||
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Uplink: Arqiva London +44 (0) 1962 823030 - Arqiva Ref 5-11557 & 5-11558 | ||
Also available at BT Tower from Pacific Television Center's PTC 1 | ||
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UK broadcasters can call Pactv London for complementary refeeds via Tower. +44.207.702.1427 |
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6237136&lang=en
Contacts:
EA Corporate Communications
Holly Rockwood, 650-628-7323
hrockwood@ea.com
or
Sparkpr
for EA Mobile
Candace Locklear, 415-321-1876
clocklear@sparkpr.com