GLENVIEW, Ill., April 11 /PRNewswire-FirstCall/ -- Today, eleven-year-old Casey Rogers of Terrell, TX, pushed the detonation button to implode the iconic Texas Stadium, and ushered in the new KRAFT Macaroni & Cheese Dinner CHEDDAR EXPLOSION. Casey won the KRAFT Macaroni & Cheese Project CHEDDAR EXPLOSION essay contest for the dynamite difference he has made in his community.
Casey's four-year-old organization, Casey's Heart, collects food, clothing and toiletries from the community and delivers them to the homeless in downtown Dallas.
The implosion of Texas Stadium triggered a $75,000 KRAFT Macaroni & Cheese Dinner product donation to four charities in the Irving, TX area: Irving Salvation Army, Irving Cares, Hope Center/MacArthur Church of Christ Food Bank, and Baptist Benevolent Ministries Food Bank. And it officially ushered in the newest variety of KRAFT Macaroni & Cheese Dinner - CHEDDAR EXPLOSION.
The event, which was emceed by Chris Berman of ESPN, was attended by Irving Mayor Herbert Gears and other officials and guests, who were treated to two fireworks displays before sunrise. Built to replace the Cotton Bowl in Irving, Texas Stadium opened in 1971. The iconic stadium was once home to the Dallas Cowboys.
"We think the taste of our new CHEDDAR EXPLOSION is dynamite," said Eileen S. Rosenfeld, Senior Brand Manager, KRAFT Macaroni & Cheese. "We're so glad we could bring awareness to Casey's Heart, and donate food to the city of Irving's charities."
KRAFT Macaroni & Cheese Dinner CHEDDAR EXPLOSION is packed with more cheese sauce, bigger shapes* and delivers an explosive taste. In addition to CHEDDAR EXPLOSION, other varieties available this spring at grocery stores nationwide include Extreme Cheese Explosion and Grilled Cheese Explosion. The suggested retail price for the Cheesy Explosion line is $1.29 per box, and $1.19 per cup.
*CHEDDAR EXPLOSION has more cheese sauce, as prepared, and bigger shapes compared to our Spirals macaroni and cheese dinner.
About Kraft Foods
The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The combined company's portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gums; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands generate annual revenues of more than $100 million. Kraft Foods (http://www.kraftfoodscompany.com/; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.
Kraft Foods
CONTACT: Charlotte Maumus, +1-212-679-6600, Ext. 276,
cmaumus@hunterpr.com; or Joyce Hodel, +1-847-646-6938, jhodel@kraft.com
Web Site: http://www.kraftfoodscompany.com/
