Eliza President Alexandra Drane will address that age-old quest: reaching the right person with the right message at the right time –– in the right medium
Eliza Corporation, a leading provider of integrated communications strategies for the healthcare industry, will present at the HealthMedia® ENGAGE 2010 conference, an event designed to bring together industry thought leaders, influencers and agents of change that can use technology to deliver positive and measurable outcomes for organizations and their members.
ENGAGE 2010, taking place May 4-6, 2010, is an annual population health conference hosted by HealthMedia, a leading innovator in Web-based digital health coaching. The conference combines the value of an industry-leading tradeshow with the focus and intensity of an annual customer conference and weaves together fun, surprises, captivating stories and edgy elements of design and messaging into an overarching theme of performance, inspiration and innovation in health.
In addition to presenting on its role in mobile health, Eliza will showcase elements of tailored, multimodal mobile health programs for smoking cessation and weight management. Attendees can interact with these demo programs at the ENGAGE 2010 Interactive Design Lab.
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Who: | Alexandra Drane, Eliza's president and co-founder, will co-present with Mary Jo Cartwright, vice president of business development for HealthMedia, Inc. | |||||
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What: | The session, "Yeah, There's an App for That: Taking Digital Health Coaching for population health mobile and global to improve outcomes and participation in the digital age," will discuss how coordinated communication vehicles—phone, text and email—can promote healthier behavior in a timely, relevant and personalized, way. | |||||
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Where: | HealthMedia's ENGAGE 2010 Conference | |||||
The Paramount Theater and Grand Hyatt Seattle | ||||||
Seattle, Wash. | ||||||
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When: | Wednesday, May 5, 2010 from 1:00 p.m. to 2:00 p.m. PT |
"Mobile health feels young and trendy, but actually it's something most of us have been using for a long time now," says Alexandra Drane. "Medication adherence phone calls, health management programs you can access from a laptop and text message reminders about preventive screenings are all examples of mobile health, which is by definition the ability to meet people wherever they are with timely, relevant health information. The future of mobile health is a natural extension of what we're already doing to help nudge people towards making healthier decisions––through the right medium at the right time––to yield great results."
If you are a member of the press and would like to schedule a briefing with Eliza Corporation at the HealthMedia ENGAGE 2010 Conference or via phone, please contact Payal Cudia or Melissa Bruno, Schwartz Communications, at eliza@schwartz-pr.com or (781) 684-0770.
About Eliza Corporation
Eliza Corporation blends technology, communication expertise, and data analytics to drive healthy behavior change. The company's intelligent, tailored interactions—including automated calls—make health and healthcare information more accessible, more actionable, and more engaging. Each program is powered by Eliza's patented speech recognition technology, rich web and multi-modal delivery platform, sophisticated data analytics, and Continuity of Care Record (CCR) capabilities. These programs consistently yield the best outcomes in the industry in terms of improved engagement, health and wellness measures, and financial savings.
Eliza's customers include the nation's leading health plans, disease management firms, pharmaceutical companies, pharmacy benefit managers and employers. The results of Eliza's programs have been recognized by organizations including the Centers for Prevention and Disease Control, the BlueCross BlueShield Association, URAC, Entrepreneur magazine, The Consumer Directed Health Care Congress and Harvard Medical School. Eliza is privately-held; for more information, please visit www.elizacorporation.com.
Contacts:
Schwartz Communications
Payal Cudia or Melissa Bruno, 781-684-0770
eliza@schwartz-pr.com
or
Eliza
Corporation
Sarah Stephens-Winnay, 978-299-2782
VP, Market
Management
sstephens-winnay@elizacorp.com