Two by Four and Grainger Win Three Gold Tower Awards from the Business Marketing Association
Two by Four, a leading integrated marketing communications agency offering advertising, design, interactive, promotions and direct response services, and client W.W. Grainger, Inc. (Grainger) have been awarded three Gold Tower Awards from the Chicago chapter of the Business Marketing Association. The awards recognize excellence in b-to-b communications.
Two by Four and Grainger earned the prestigious Gold Awards in the categories of television, radio and print for their work on Grainger's "Hand Delivered" campaign.
"Hand Delivered" is Grainger's first-ever mass media campaign. The executions depict a worker, mid-project, in need of a product to accomplish the task at hand. A series of hands reach out from the iconic Grainger red box with the products to help. The campaign communicates that Grainger, like its customer base, is made up of hard workers who are dedicated to supporting "the ones who get it done."
"It is truly an honor to be recognized by the Business Marketing Association. This work reinforces the quality of the Grainger brand and the opportunity that exists in b-to-b communications to break through the clutter and connect with customers in a meaningful way," said David Stevenson, Two by Four President and Chief Creative Officer.
"Grainger is very appreciative and proud to be recognized by the Chicago chapter of the Business Marketing Association with these prestigious awards," said Debra Oler, Vice President, Grainger Brand. "We believe the 'Hand Delivered' campaign is a uniquely creative and highly impactful way to help build awareness of the value Grainger brings to customers. Our hats are off to our partners at Two by Four for the ideas and inspiration they've brought to us as the campaign has taken shape."
The 27th Annual Tower Awards were held on May 12, 2010 at Hotel Sax. The Tower Awards submissions were evaluated by a panel of 12 judges on the basis of communications objectives, strategies and results combined with the concept, creativity and execution of the work.
Winning work will soon be posted to the Chicago Business Marketing Association website at www.bmachicago.com.
About Two by Four
Founded in 1998, Two by Four is a fully integrated marketing communications agency focused on developing market changing ideas that knock consumers upside the head and leave an impression. Core service offerings include advertising, design, interactive, promotions and direct response. Clients include Wrangler, Bridgestone-Firestone, Grainger, The John Buck Company, The Chicago Bears and Navy Pier. Two by Four also owns and operates three other marketing firms: third gear 40+ marketing, Hammer promotions, and SPLNTR design and interactive. www.twoxfour.com
About Grainger
W.W. Grainger, Inc. with 2009 sales of $6.2 billion is North America's leading broad line supplier of maintenance, repair and operating products with an expanding presence in Asia and Latin America.
Contacts:
Jessica Montrie
Two by Four
312.382.0100
jmontrie@twoxfour.com