Becomes Network's Most-Watched FIFA World Cupâ„¢ Game of the 2010 Tournament To-Date; Doubles and Triples ESPN2's Audience Delivery of Same Game in Key Demos Among All Viewers, Not Just Hispanics
Univision's World Cup Coverage Beats ESPN and ESPN2 in Key Markets
UnivisionFutbol.com's Free Live Streaming Also Breaks All Previous Audience Records To-Date
Univision's broadcast of yesterday's highly-anticipated 2010 FIFA World Cup South Africaâ„¢ match-up between Mexico and France set a new record for the network's broadcast of the tournament to-date, averaging 5.8 million Total Viewers 2+ (5,792,507), 3.4 million Adults 18-49 (3,410,323), 2.2 million Adults 18-34 (2,165,562) and 2.8 million Persons 12-34 (2,766,631), among all viewers, not just Hispanics. Becoming Univision's most-watched 2010 FIFA World Cupâ„¢ match so far, the network's broadcast of the encounter between Mexico and France doubled and tripled ESPN2's audience delivery of the same game among key demos.
2010 FIFA World Cup South Africa™ Mexico vs. France Thursday, June 17, 2010 – 2:30pm-4:29pm | ||||||||||||
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| DEMOS | Â | Â | UNIVISION | Â | Â | ESPN2 | Â | Â | UNI vs. ESPN 2 | |||
| Â | Â | Â | Â | Â | Â | % DIFF | Â | ABS | ||||
| Total Viewers 2+ | Â | Â | 5,792,507 | Â | Â | 2,238,470 | Â | Â | +159% | Â | +3,554,037 | |
| Adults 18-49 | Â | Â | 3,410,323 | Â | Â | 1,321,270 | Â | Â | +158% | Â | +2,089,053 | |
| Adults 18-34 | Â | Â | 2,165,562 | Â | Â | 719,246 | Â | Â | +201% | Â | +1,446,316 | |
| Persons 12-34 | Â | Â | 2,766,631 | Â | Â | 953,601 | Â | Â | +190% | Â | +1,813,030 | |
| Â | ||||||||||||
To-date Univision is averaging 2.3 million Total Viewers 2+ (2,314,865), 1.3 million Adults 18-49 (1,339,460), 750,000 Adults 18-34 (752,758) and 900,000 Persons 12-34 (924,619), making it the network's highest delivery to date ahead of 2006 by +13%, +7%, +8%, and +4% in the same demos respectively.
Additional Network Highlights – World Cup Day 7
- Univision's broadcast of yesterday's match between Argentina and South Korea (6/17/2010; 7:30-9:28am) averaged 1.4 million Total Viewers 2+ (1,446,052), almost 900,000 Adults 18-49 (888,397), over 400,000 Adults 18-34 (449,477) and almost half a million Persons 12-34 (492,734).
- Yesterday's match-up between Nigeria and Greece on Univision averaged 1.8 million Total Viewers 2+ (1,753,206), 1.0 million Adults 18-49 (1,049,435), over half a million Adults 18-34 (558,511), and over 600,000 Persons 12-34 (628,198).
- For the entire day, Univision's telecasts averaged 2.8 million Total Viewers 2+ (2,746,176), 1.6 million Adults 18-49 (1,635,040), 1.0 million Adults 18-34 (967,483), and 1.2 million Persons 12-34 (1,184,515) beating ESPN/ESPN2's telecasts for the day by +60%, +51%, +55%, +53% in the demos respectively.
Source: The Nielsen Company NPM, 6/11-6/17/10, matches 6/14-6/17 based on Fast Nationals.
Local Highlights
- Regardless of language, Univision's coverage of the 2010 FIFA World
Cupâ„¢ Mexico vs. France game far
out-delivered ESPN2's coverage of the same game, in the following
markets:
- Among Total Viewers 2+ in Los Angeles (+530%), New York (+83%), Miami (+181%), Houston (+814%), Dallas (+463%), Chicago (+580%), Phoenix (+215%), San Francisco (+94%) and Sacramento (+278%)
- Among Adults 18-49 in Los Angeles (+467%), New York (+80%), Miami (+125%), Houston (+710%), Dallas (+513%), Chicago (+533%), Phoenix (+243%), San Francisco (+81%) and Sacramento (+171%)
- Among Adults 18-34 in Los Angeles (+389%), New York (+33%), Miami (+73%), Houston (+860%), Dallas (+700%), Chicago (+280%), Phoenix (+492%), San Francisco (+52%) and Sacramento (+267%)
- Among Persons 12-34 in Los Angeles (+371%), New York (+78%), Miami (+44%), Houston (+1025%), Dallas (+390%), Chicago (+330%), Phoenix (+261%), San Francisco (+74%) and Sacramento (+320%)
- Regardless of language, Thursday's
coverage of the 2010 FIFA World Cupâ„¢ on Univision far
out-delivered the coverage of the same games on ESPN and ESPN2:
- Among Total Viewers 2+ in Los Angeles (+417%), New York (+40%), Miami (+100%), Houston (+263%), Dallas (+250%), Chicago (+250%), Phoenix (+70%), San Francisco (+36%) and Sacramento (+183%)
- Among Adults 18-49 in Los Angeles (+300%), New York (+38%), Miami (+53%), Houston (+290%), Dallas (+380%), Chicago (+150%), Phoenix (+57%), San Francisco (+38%) and Sacramento (+111%)
- Among Adults 18-34 in Los Angeles (+300%), New York (+25%), Miami (+67%), Houston (+378%), Dallas (+425%), Chicago (+114%), Phoenix (+129%), San Francisco (+33%) and Sacramento (+200%)
- Among Persons 12-34 in Los Angeles (+338%), New York (+29%), Miami (+39%), Houston (+322%), Dallas (+163%), Chicago (+129%), Phoenix (+100%), San Francisco (+43%) and Sacramento (+280%)
- Through the first seven days of coverage
of the 2010 FIFA World Cupâ„¢, viewership on Univision stations is
out-pacing that of ESPN/ABC/ESPN2 in the following markets:
- Among Total Viewers 2+ in Los Angeles (+92%), Miami (+45%), Houston (+127%) and Dallas (+45%)
- Among Adults 18-49 in Los Angeles (+82%), Miami (+12%), Houston (+136%) and Dallas (+38%)
- Among Adults 18-34 in Los Angeles (+107%), Miami (+4%), Houston (+208%), Dallas (+50%), Phoenix (+29%) and Sacramento (+7%)
- Among Persons 12-34 in Los Angeles (+108%), Houston (+192%), Dallas (+21%) and Phoenix (+7%)
Source: The Nielsen Company, NSI preliminary ratings (6/17/10), live game across time zones. 6/17/10 comparison based on game-to-game time period ratings. Seven day average based on 06/11/2010-06/17/2010 program average ratings. Live+SD.
UnivisionFutbol.com Highlights
- Day seven's electrifying matches boosted the site to its best streaming day to-date, with over 410,000 unique media players streaming the matches live. Simultaneous streams peaked at nearly 200,000 streams during the stellar match between Mexico and France.
- Univision Fútbol's mobile offerings have also set multiple records. Over 24.5 million page views and more than 5 million visits have been served on mobile platforms since the tournament began. Day seven was the #1 day of the tournament for visits, with nearly 1 million visits generated.
Sources: Video - Conviva, June 11-17, 2010; UIM Source - Univision.com U.S./Puerto Rico Traffic (MRC accredited), Quattro Wireless, July Systems, MIA International; Mobile - Quattro Wireless, July Systems, MIA, June 11-17, 2010.
About Univision Communication's Exclusive Spanish-Language Coverage of the 2010 FIFA World Cup South Africaâ„¢
Univision Networks
Broadcasting all 64 games of the 2010 FIFA World Cup South Africaâ„¢ live and in high definition (HD), Univision offers the most comprehensive World Cup experience bar-none through all its platforms – Univision, TeleFutura, and Galavisión Networks; Univision.com, Univision Móvil and Univision On Demand – with nearly 900 hours of coverage. The network's World Cup announcer team which include Pablo RamÃrez, Jesús Bracamontes, Jorge Pérez-Navarro, Jorge Ottati, José Luis Chilavert and Diego Balado, as well as the host of all pre-, half-time and post-game coverage, "República Deportiva's" (Sports Republic) Fernando Fiore, comprise the most noteworthy, seasoned sportscasters and former soccer players, and will provide the greatest expertise covering the World Cup in television today.
Univision.com
Univision.com is an Official Internet Broadcaster of the 2010 FIFA World Cup™ and is offering live streaming of all games on www.UnivisionFutbol.com. Fans have access to real time game stats and minute-by-minute commentary. Live coverage of the tournament also includes interviews with players and coaches, exclusive behind-the-scenes video of soccer stars, and Univision talent reporting directly from the streets of South Africa. World Cup coverage also includes the latest tournament news, an in-depth look into the history of the matches including profiles of over 70 of the best players in FIFA World Cup™ history.
Univision Móvil
Univision Móvil is a Mobile Content Provider of the 2010 FIFA World Cup™ and is providing the latest news, game calendars and more on the UnivisionFutbol.com mobile website. Live mobile streaming of the matches is accessible to Verizon Wireless V CAST subscribers where available.
Univision Fútbol App
Univision Interactive Media launched its new Univision Fútbol App which offers the latest news, video and photos directly from South Africa along with detailed stats and game results. Downloaded information across all platforms can be found here.
Univision On Demand
Univision On Demand is making the games available 24 hours after they air, free of charge to subscribers On Demand on various cable distributors (some distributors are offering the games in HD as well).
A complete schedule of Univision's World Cup coverage is available for download at www.UnivisionFutbol.com
Univision Communications Inc. is the premier Spanish-language media company in the United States.Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country's leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formatsfor all of the Company's platforms; Univision Television Group, which owns and operates 63 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes http://www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry's most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net
Contacts:
Univision
Elizabeth SanjenÃs, 305-471-4086
esanjenis@univision.net