NEW YORK, June 21 /PRNewswire-FirstCall/ -- Kenneth Cole Productions, Inc. is launching a custom T-shirt store on its Facebook page to help save the Gulf. Through the month of July 100% of net profits from the sale of the shirts will be donated to AWEARNESS, The Kenneth Cole Foundation to support the Gulf clean-up efforts.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100621/NY24107) (Photo: http://photos.prnewswire.com/prnh/20100621/NY24107)
The opening of the store was announced by Kenneth on Thursday, June 17 at 12pm EDT with a special Twitter promotion. Each day, for five consecutive days, 20 people who retweet Kenneth's message will be chosen at random to win a free T-shirt.
The T-shirts will be sold exclusively through the Kenneth Cole Productions Facebook Page (Kennethcole.com/facebook), and people visiting the site can mix and match 12 slogans, 14 colors, and various different graphic designs to create their own custom shirt. The Gulf clean-up "Kennethisms" include: WE CAN ALL CLEAN UP WELL and I CLEAN UP WELL. T-shirts retail for $35.
"People everywhere need to get behind the Gulf cleanup efforts and by purchasing one of these custom T-shirts everybody can now look good by doing good," said Kenneth Cole.
The custom T-shirt store will be promoted through a billboard on the West Side Highway at 57th Street being unveiled the week of June 14, as well as with a social media campaign on Facebook and Twitter.
*100% of net profits will be donated to AWEARNESS, The Kenneth Cole Foundation - A philanthropic, not-for-profit organization that inspires social change and encourages everyone to look good by doing good.
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Kenneth Cole Productions, Inc.
CONTACT: Samantha Cohen, Senior Director of Global Public Relations,
+1-212-830-7454, scohen@kennethcole.com
Web Site: http://www.kennethcole.com/
