SANDUSKY, Ohio, June 22 /PRNewswire-FirstCall/ -- Cedar Fair , a leader in regional amusement parks, water parks and active entertainment, today announced that Lee Ann Alexakos, Cedar Fair's Corporate Vice President of Marketing & Advertising will report to Dick Kinzel, Chairman, President and Chief Executive Officer, effective immediately.
Alexakos is an industry veteran with more than 30 years of experience. Her duties include direct oversight of all aspects of marketing, including advertising and marketing strategy, pricing, marketing research, sales and promotions for all of Cedar Fair's properties. Alexakos has served as the Company's Corporate Vice President of Marketing & Advertising since 2006. Prior to that she served as the Director of Marketing for Cedar Point since 2004 and has served in various other positions at the amusement park including Group Sales, Marketing Research and Corporate Marketing Services.
"I am very pleased to announce the promotion of Lee Ann Alexakos," said Dick. "Over the last four years, Lee Ann has played a key role in creating a clear strategic direction for the successful integration of the marketing functions of our five acquired parks. During this integration process she was responsible for creating numerous cost saving efficiencies in advertising production and overhead. More recently, Lee Ann has focused on expanding our marketing and advertising strategy into digital marketing and social media outlets."
In announcing the promotion, Kinzel added, "Lee Ann has been associated with Cedar Fair for more than 30 years and I know she is well prepared for the responsibilities and challenges she will face as she continues to develop new marketing opportunities and partnerships for our parks."
Cedar Fair is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional amusement-resort operators in the world. The Company owns and operates 11 amusement parks, six outdoor water parks, one indoor water park and five hotels. Amusement parks in the Company's northern region include two in Ohio: Cedar Point, consistently voted "Best Amusement Park in the World" in Amusement Today polls, and Kings Island; as well as Canada's Wonderland, near Toronto; Dorney Park, PA; Valleyfair, MN; and Michigan's Adventure, MI. In the southern region are Kings Dominion, VA; Carowinds, NC; and Worlds of Fun, MO. Western parks in California include: Knott's Berry Farm; California's Great America; and Gilroy Gardens, which is managed under contract.
This news release and prior releases are available online at http://www.cedarfair.com/.
Contact: Stacy Frole (419) 627-2227
Cedar Fair Entertainment Company
CONTACT: Stacy Frole, +1-419-627-2227
Web Site: http://www.cedarfair.com/
