DemandTec's nextGEN Shopper Insights Solution to be Featured at 10th Annual Shopper Insights in Action Event / Company to highlight collaborative shopper insights solution for retailers and consumer products companies

SAN MATEO, Calif., July 12 /PRNewswire-FirstCall/ -- DemandTec, Inc. , a global leading provider of predictive merchandising, marketing, trade and shopper analytics solutions for the retail value chain, today announced that it will be exhibiting its solutions at the Institute for International Research's Shopper Insights in Action event being held at the Chicago Marriott Downtown Magnificent Mile, from July 11-14, 2010. DemandTec will be exhibiting in booth 27 on the main show floor.

As a conference exhibitor and sponsor, DemandTec will feature its latest nextGEN capability, DemandTec Shopper Insights(TM), a solution designed to allow retailers and consumer products companies to better understand shopper behavior and collaborate with their trading partners on critical merchandising and marketing decisions. The Shopper Insights in Action conference is designed to give attendees a venue to analyze and discuss the changing shopper mindset and the tools necessary to translate insights into opportunities.

About DemandTec

DemandTec enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 230 leading retailers and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, The Home Depot, Wal-Mart and WH Smith. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated on over 3.2 million trade deals. For more information, please visit http://www.demandtec.com/.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

Media Contact: Armen Najarian, DemandTec, Inc. [phone] [e-mail] Investor Contact: Tim Shanahan, DemandTec, Inc. [phone] [e-mail]

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. DemandTec Shopper Insights is a trademark of DemandTec, Inc. All other trademarks are the property of their respective owners.

DemandTec, Inc.

CONTACT: Media, Armen Najarian, [phone],
[e-mail], or Investors, Tim Shanahan, [phone],
[e-mail], both of DemandTec, Inc.

Web Site: http://www.demandtec.com/