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PR Newswire
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Alaska Air Group Reports July Traffic, Record Load Factors

SEATTLE, Aug. 3 /PRNewswire-FirstCall/ -- Alaska Air Group, Inc. today reported July operational results for its subsidiaries, Alaska Airlines (Alaska) and Horizon Air (Horizon).

ALASKA AIRLINES

Alaska reported an 11.0 percent increase in traffic on a 7.1 percent increase in capacity, resulting in a 3.1-point increase in load factor to a record 87.4 percent. Alaska also reported that 88.6 percent of its flights arrived on time in July 2010, a 1.4-point increase compared to the 87.2 percent reported in July 2009.

The following table shows the operational results for July 2010 and for the first seven months of 2010, compared to the prior-year periods:

July Year-to-Date ---- ------------ 2010 2009 Change 2010 2009 Change ---- ---- ------ ---- ---- ------ Revenue passenger miles RPMs (in millions) 1,986 1,790 11.0% 11,530 10,583 9.0% Available seat miles ASMs (in millions) 2,274 2,123 7.1% 13,927 13,495 3.2% Passenger load factor 87.4% 84.3% 3.1pts 82.8% 78.4% 4.4pts Revenue passengers (in thousands) 1,619 1,507 7.4% 9,431 9,063 4.1% On-time arrivals as reported to U.S. DOT 88.6% 87.2% 1.4pts 88.5% 80.2% 8.3pts ----------- ---- ---- ------ ---- ---- ------ HORIZON AIR

Horizon reported a 1.3 percent increase in traffic on flat capacity compared to July 2009, resulting in a 1.0-point increase in load factor to a record 81.6 percent. Horizon also reported that 81.5 percent of its flights arrived on time in July 2010, a 6.8-point decrease compared to the 88.3 percent reported in July 2009.

The following table shows the operational results for July 2010 and for the first seven months of 2010, compared to the prior-year periods:

July Year-to-Date ---- ------------ 2010 2009 Change 2010 2009 Change ---- ---- ------ ---- ---- ------ RPMs (in millions) 241 238 1.3% 1,430 1,371 4.3% ASMs (in millions) 296 296 0.0% 1,922 1,911 0.6% Passenger load factor 81.6% 80.6% 1.0pts 74.4% 71.8% 2.6pts Revenue passengers (in thousands) 645 637 1.3% 3,934 3,877 1.5% On-time arrivals 81.5% 88.3% (6.8)pts 88.2% 85.5% 2.7pts ---------------- ---- ---- -------- ---- ---- ------

Alaska Airlines and Horizon Air, subsidiaries of Alaska Air Group , together serve more than 90 cities through an expansive network in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines ranked "Highest in Customer Satisfaction Among Traditional Network Carriers" in the J.D. Power and Associates 2008, 2009 and 2010 North America Airline Satisfaction Studies(SM). For reservations, visit alaskaair.com. For more news and information, visit the Alaska Airlines/Horizon Air Newsroom at alaskaair.com/newsroom.

Alaska Air Group, Inc.

CONTACT: Bobbie Egan, Media Relations Manager, +1-206-392-5134, or
Investor/analyst contact, Shannon Alberts Managing Director of Investor
Relations, +1-206-392-5218, both of Alaska Air Group, Inc.

Web Site: http://www.alaskaair.com/

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