ISELIN, N.J., Oct. 4 /PRNewswire/ -- Maidenform Brands, Inc. , today announced that it has granted Coconut Grove Intimates an exclusive worldwide license to manufacture, market, sell and distribute bra accessories under the Maidenform®, Self Expressions®, Sweet Nothings®, Inspirations®, Luleh® and Bodymates® marks. Bra accessories include bra straps, bra enhancers, adhesive bras and bra extenders.
"We are very pleased to enter into this partnership with Coconut Grove," said Maurice Reznik, Chief Executive Officer of Maidenform Brands, Inc. "Coconut Grove is an ideal partner and has a successful track record in the marketplace"
"We're excited to align with Maidenform, a true leader in the intimate apparel business," says Cortney Scheiner, Coconut Grove Intimates' Vice President of Global Sales and Operations. "Our 25-year history of manufacturing innovative, high quality products will complement Maidenform's position in the market, helping them to further deliver problem-solving intimate apparel products to women worldwide."
About Maidenform Brands, Inc.
Maidenform Brands, Inc. is a global intimate apparel company with a portfolio of established and well-known brands, top-selling products and an iconic heritage. Maidenform designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. During its 88-year history, Maidenform has built strong equity for its brands and established a solid growth platform through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women. Maidenform sells its products under some of the most recognized brands in the intimate apparel industry, including Maidenform®, Flexees®, Lilyette®, Control It! ®, Luleh®, Sweet Nothings®, Bodymates®, Self Expressions® and Inspiration®. Maidenform products are currently distributed in approximately 60 countries and territories outside the United States.
About Coconut Grove Intimates
As an industry leader in the development of solution-oriented bras and bra accessories, Coconut Grove Intimates created its first patented adhesive bra which redefined the way women dress. Since its founding, Coconut Grove Intimates has supplied the apparel industry, fashion stylists and women worldwide with unique solution bras and bra accessories. Over the course of two decades, the product range has evolved to include over 50 additional products to accommodate women's styling needs.
Forward Looking Statement: This press release contains forward-looking statements relating to future events and the Company's future performance within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including, without limitation, statements regarding our expectations, beliefs, intentions or future strategies that are signified by the words "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects" or similar words or phrases, although not all forward-looking statements contain such identifying words. All forward-looking statements included in this press release are based on information available to the Company on the date hereof. It is routine for the Company's internal projections and expectations to change as the year or each quarter in the year progress, and therefore it should be clearly understood that the internal projections and beliefs upon which the Company bases its expectations may change prior to the end of each quarter or the year. Although these expectations may change, we assume no obligation to update or revise publicly any forward-looking statements whether as a result of new information, future events or otherwise. Actual events or results may differ materially from those contained in the projections or forward-looking statements.
The following factors, among others, could cause the Company's actual results to differ materially from those expressed in any forward-looking statements: the worldwide apparel industry may continue to be harmed by the current global economic downturn, the unprecedented conditions in the financial and credit markets may affect the availability and cost of our funding, the Company's growth cannot be assured and any growth may be unprofitable; potential fluctuations in our results of operations or rate of growth; our dependence on a limited number of customers; the Company has larger competitors with greater resources; retail trends in the intimate apparel industry, including consolidation and the development of private brands, resulting in downward pressure on prices, reduced floor space and other harmful changes; failure to anticipate, identify or promptly react to changing trends, styles, or consumer preferences; the Company's credit agreement could limit growth opportunities; external events that disrupt the Company's supply chain, result in increased cost of goods or an inability to deliver its products; events which result in difficulty in procuring or producing products on a cost-effective basis; increases in the prices of raw materials; changing international trade regulation, including as it relates to the imposition or elimination of quotas on imports of textiles and apparel; foreign currency exposure; and the sufficiency of cash to fund operations and capital expenditures.
This list is intended to identify only certain of the principal factors that could cause actual results to differ from those discussed in the forward-looking statements. Readers are referred to the reports and documents filed from time to time by the Company with the Securities and Exchange Commission for a discussion of these and other important risk factors that could cause actual results to differ from those discussed in forward-looking statements.
Maidenform Brands, Inc.
CONTACT: Maidenform Contact: Chris Vieth, Chief Operating Officer &
Chief Financial Officer, +1-732-621-2101, cvieth@maidenform.com
