Leading Full-Service Sales and Marketing Agency Secures $100,000 in Donations for the Wounded Warrior Project "Believe in Heroes" Campaign
Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, today announced it will present $100,000 to the Wounded Warrior Project (WWP) on Wednesday, October 6, at the WWP headquarters in Jacksonville, Fla.
The donation is the result of Acosta's nationwide "Believe in Heroes" program launched in June in Winn-Dixie stores in Alabama, Florida, Georgia, Louisiana, and Mississippi. Participating brands included Bush's Best Beans, Heinz, Sargento Cheese, McCormick, Kingsford, Hidden Valley Ranch, Glad, Sunny D, Vlasic, KC Masterpiece, Dean's Dips, and Welch's Juices.
The "Believe in Heroes" program successfully brought together retailers, leading CPG companies and shoppers to raise awareness and funds for the WWP. Among the promotional strategies included in the campaign were scannable $1 donation tear-pads at each Winn-Dixie register, WWP ribbons worn by Winn-Dixie Associates, posters, weekly ads, online promotions, and shelf displays in Winn-Dixie stores from a dozen leading CPG brands.
"At Acosta we believe in the mission and vision of the Wounded Warrior Project, working for the greater good of our country's injured service men and women who are in desperate need of support services," said Acosta President and CEO Robert Hill. "Working together with the Wounded Warrior Project as well as Winn-Dixie and several of our CPG clients in the 'Believe in Heroes' campaign, we were able to drive a new level of national awareness for the organization, as well as secure critical funds to support thousands of wounded warriors in our nation."
Over 39,000 of our nation's service men and women have been physically wounded during the current military conflicts, with hundreds of thousands more estimated to be recovering from invisible wounds of war, including post traumatic stress disorder, major depression and brain injuries. WWP assists wounded warriors and their families through a holistic approach to their recovery, providing programs and services to aid their physical rehabilitation and improving their mental health and well-being. Whether through caregiver retreats, combat stress programs, career and education services, or adaptive sporting opportunities, WWP empowers warriors with the tools essential to not just survive their injuries, but to thrive and achieve personal and professional success.
"We are very grateful to have partnered with Acosta and its CPG clients over the past several months, and the results are a true testament to the commitment made by all parties to go above and beyond to support our nation's injured veterans and their families," said Wounded Warrior Project Executive Director Steve Nardizzi. "We look forward to our continued collaboration with Acosta as we seek to drive new awareness and relief funds for the project."
ABOUT WOUNDED WARRIOR PROJECT
The mission of the Wounded Warrior Project is to honor and empower wounded warriors. Its purpose is to raise awareness and to enlist the public's aid for the needs of injured service members, to help injured men and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, FL. To get involved and learn more, visit www.woundedwarriorproject.org.
ABOUT ACOSTA SALES & MARKETING
Acosta Sales & Marketing is a leading full-service sales and marketing agency providing outsourced headquarter sales, retail merchandising, marketing, and customer support services to consumer packaged goods companies. Headquartered in Jacksonville, Fla., Acosta has more than 16,000 associates and operates throughout the U.S. and Canada. For more information, visit http://www.acosta.com.
ABOUT WINN-DIXIE
Winn-Dixie Stores, Inc., is one of the nation's largest food retailers. Founded in 1925, the Company is headquartered in Jacksonville, Fla. The Company currently operates nearly 485 retail grocery locations, including more than 379 in-store pharmacies, in Florida, Alabama, Louisiana, Georgia and Mississippi. For more information, please visit www.winn-dixie.com.
Contacts:
For Acosta Sales & Marketing
Matt Rizzetta, 917-398-0818,
mrizzetta@north6thagency.com