Actions Semiconductor Expands Product Offering with the Introduction of New Series 27 Products

ZHUHAI, China, Oct. 21 /PRNewswire-Asia/ -- Actions Semiconductor Co., Ltd. , one of China's leading fabless semiconductor companies that provides comprehensive mixed-signal system-on-a-chip (SoC) and multimedia digital signal processing (DSP) solutions for portable consumer electronics, today announced the introduction of its new Series 27 product family. Following a successful sampling program and positive customer response, the new Series 27 product family is moving into volume production with selective customers in the fourth quarter of 2010.

Actions' Series 27 product family has brought the portable media player (PMP) application into a new era. By utilizing this new product family, PMP products can offer an advanced and cost effective mobile entertainment platform to consumers that provide a stronger video playback function, better audio and video quality, and longer battery life in addition to a better price point when compared to mobile phones. Utilizing a triple core architecture, the Series 27 product family is equipped with a 32-bit central processing unit (CPU), a full spec 720P (1280*720 pixel) video decoder and a simulated 3D graphic processing unit (GPU). Not only does it support video decoding for many types of video formats, it also supports the fantastic Flash UI/Flash Game/Flash Player plus 720P DV recording functions.

"By using our Series 27 products, PMPs can perform far beyond traditional expectations and end users will realize that a media player is not just a player," stated Mr. Niccolo Chen, CEO of Actions Semiconductor." With the power management unit (PMU) and HDMI Transmitter (HDMI Tx) built-in, Series 27 has a proven cost advantage for HD video output through TVs. In addition, the Series 27 product family also supports DDR2 memory and the latest TLC NAND Flash under 40-bit ECC architecture. Our customer response to the Series 27 products, both in and outside of China, has been very positive."

About Actions Semiconductor

Actions Semiconductor is one of China's leading fabless semiconductor companies that provides mixed-signal and multimedia SoC solutions for portable consumer electronics. Actions Semiconductor products include SoCs, firmware, software, solution development kits, as well as detailed specifications of other required components and the providers of those components. Actions Semiconductor also provides total product and technology solutions that allow customers to quickly introduce new portable consumer electronics to the mass market in a cost effective way. The company is headquartered in Zhuhai, China, with offices in Beijing, Shanghai, and Shenzhen. For more information, please visit the Actions Semiconductor website at http://www.actions-semi.com/.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995

Statements contained in this release that are not historical facts are forward-looking statements, as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include statements concerning signs of positive indicators in the industry for next year, growth in the market driven by continued proliferation of applications within the PMP market and incremental rebound of overall demand for these products, Actions Semiconductor's belief that it is positioned to capture some upside from these trends, and Actions Semiconductor's future expectations with respect to revenue, gross margin, operating expenses and share-based compensation expense. Actions Semiconductor uses words like "believe," "anticipate," "intend," "estimate," "expect," "project" and similar expressions to identify forward-looking statements, although not all forward-looking statements contain these words. These forward-looking statements are estimates reflecting current assumptions, expectations and projections about future events and involve significant risks, both known and unknown, uncertainties and other factors that may cause Actions Semiconductor's actual performance, financial condition or results of operations to be materially different from those suggested by the forward-looking statements including, among others, customers' cancellation or modification of their orders; our failure to accurately forecast demand for our products; the loss of, or a significant reduction in orders from, any of our significant customers; fluctuations in our operating results; our inability to develop and sell new products; defects in or failures of our products; the expense and uncertainty involved in our customer design-win efforts; the financial viability of the distributors of our products; consumer demand; worldwide economic and political conditions; fluctuations in our costs to manufacture our products; our reliance on third parties to manufacture, test, assemble and ship our products; our ability to retain and attract key personnel; our ability to compete with our competitors; and our ability to protect our intellectual property rights and not infringe the intellectual property rights of others. Other factors that may cause our actual results to differ from those set forth in the forward-looking statements contained in this press release and that may affect our prospects in general are described in our filings with the Securities and Exchange Commission, including our most recently filed Forms F-1, 20-F and 6-Ks. Other unknown or unpredictable factors also could have material adverse effects on Actions Semiconductor's future results, performance or achievements. In light of these risks, uncertainties, assumptions and factors, the forward-looking events discussed in this press release may not occur. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated, or if no date is stated, as of the date of this press release. Except as required by law, Actions Semiconductor undertakes no obligation and does not intend to update or revise any forward-looking statement to reflect subsequent events or changed assumptions or circumstances.

Investor Contacts: Lisa Laukkanen The Blueshirt Group Email: [e-mail] Phone: [phone] Edward Chen Investor Relations at Actions Semiconductor Email: [e-mail] Phone: [phone]*1110

Actions Semiconductor Co., Ltd.

CONTACT: Lisa Laukkanen of The Blueshirt Group, 415-217-4967,
[e-mail]; or Edward Chen of Investor Relations at Actions
Semiconductor, [phone]*1110, [e-mail].

Web Site: http://www.actions-semi.com/