New Commerce Initiatives Include Mobile Storefronts, T-commerce and Expansion Into Europe
Delivery Agent, the leader in multi-channel e-commerce for sports and entertainment, announced today that UFC (Ultimate Fighting Championship), has renewed and expanded its exclusive agreement with Delivery Agent to power the organization's multichannel e-commerce initiatives including the popular UFCStore.com and several new initiatives to serve its growing and rabid fan base.
Delivery Agent and the UFC, which first partnered in 2005 to open UFCStore.com, recently launched UFCStore.eu to deliver a more efficient and enhanced customer experience for European enthusiasts of MMA (Mixed Martial Arts), its gear and apparel. Through its operation in London, Delivery Agent provides the e-commerce technology and manages all of the merchandising, fulfillment, customer care and interactive marketing services for UFCStore.eu.
Expanding into new commerce channels, the UFC and Delivery Agent will be launching mobile commerce applications that will enable in-venue and on-the-go purchasing of MMA-related products. These rich media applications will be developed for both Apple and Android devices and will create a more fluid engagement and commerce opportunity between UFC and its fans.
In addition, Delivery Agent and the UFC are working on a t-commerce effort to launch a click-to-buy application that will enable viewers of UFC events to purchase products using their television remote control as they are watching the fights.
"As our sport has exploded, so too has our e-commerce business," said UFC chief marketing officer Bryan Johnston, "We're pleased to extend our agreement to work with Delivery Agent in developing and executing next-generation commerce strategies to support our evolution and growth."
In recognition of this new phase of the companies' partnership and in conjunction with the UFC 121 Lesnar vs Velasquez fight, fans will be able to purchase walkout t-shirts featuring the biggest names in the UFC, including Brock Lesnar and Diego Sanchez. Other special MMA-related merchandise will be offered during this historic event, and all purchases of $50 or more made October 22-24 at UFCStore.com will include free shipping.
About Delivery Agent, Inc.
Delivery Agent, Inc., named #1 Privately Held Media Company by Inc. Magazine and #3 on the Deloitte & Touche Silicon Valley Technology Fast 50, is the leader in shopping-enabled programming and content monetization for more than 200 entertainment properties from major media companies including CBS, NBC Universal, Twentieth Century Fox, Discovery Communications, A&E Television Networks, HBO, MTV Networks, Martha Stewart Living Omnimedia, Univision Communications and The Weinstein Company, as well as for sports organizations including FIFA, the Boston Celtics and UFC. Delivery Agent created the market for shopping-enabled programming by redefining how products tied to entertainment are cataloged, merchandised and sold online. With offices in San Francisco, New York, Los Angeles and London, Delivery Agent deploys its technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. More information about Delivery Agent is available at www.deliveryagent.com.
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