The Humane Society of the United States (HSUS), the nation's largest animal protection group, was presented with an Innovator Award in the Best Website category for their site's compelling design, effective use of visuals to promote content and engage users, and innovative navigation. Award winners were recognized at a ceremony last night at Convio's Client Summit, the company's annual user conference where more than 800 nonprofit clients, partners and industry thought leaders gather as a community to share common experiences and effective strategies for nonprofits.
"It is an honor to be chosen as an innovator among Convio's many clients," said Mike McFarland, Director of Operations, Online Communications at The HSUS. "In function and in form, our redesigned site focuses on the animals and engages support in our work to protect those animals. Convio's willingness to work with third-party embedded applications will be essential to helping our site continue to innovate and remain flexible enough to grow as we grow."
Humanesociety.org—from design onward—reflects The HSUS' mission as an organization. From the power of video stories to streamlined navigation, the organization's website is designed to reflect the many different ways in which The HSUS works to protect animals while also giving visitors quick and easy ways to help create positive change for animals. Whether it's signing up to receive humane action emails, making a monthly donation, finding tips on pet care or sharing the story of an animal rescue on Facebook, the organization's users can find opportunities to celebrate and help animals.
Thirteen other nonprofits received Innovator Awards and were recognized in categories including Best Overall Use of Convio, Best Email Communications, Best Integrated Marketing Campaign, Best List Growth, Best Online Fundraising Campaign, Best Advocacy Campaign, Best Special Events Fundraising, Best Peer-to-Peer Fundraising, Best Use of New Media, Best Use of Convio Open, Common Ground CRM Visionary, and Applying CRM to Manage Your Mission. All Convio clients were eligible to submit nominations for the awards.
The HSUS also partnered with Threespot, a digital engagement agency in Washington, to design a compelling site that reflects The HSUS mission, actively engages users and entices them to take action. Convio implemented the design and the result is a visually appealing, usable and stable site that meets HSUS's objectives.
"We are thrilled that The HSUS won the Innovator Award for Best Website," said Melissa Robison, Account Director and Partner at Threespot. "Not only are we proud of the redesigned site, but we are inspired by The HSUS and the great work that they do. It's a well-deserved award for such a fantastic organization."
"This is an impressive group of winners that embrace the idea of innovation and exemplify this year's Summit theme of No Boundaries," said Gene Austin, CEO of Convio. "We are privileged to honor some of the brightest minds in the nonprofit sector today who are using technology as a catalyst to connect people with their missions reaching more people than ever before for the greater good, and very pleased to share this knowledge with the entire nonprofit sector."
For more information on The HSUS visit:
- http://www.humanesociety.org/
- http://www.facebook.com/humanesociety
- http://twitter.com/HumaneSociety
- http://www.youtube.com/hsus
More information on the 2010 Summit Innovator Award Winners and Finalists can be found at www.convio.com/2010innovators
About The Humane Society of the United States
The Humane Society of the United States is the nation's largest animal protection organization — backed by 11 million Americans, or one of every 28. For more than a half-century, The HSUS has been fighting for the protection of all animals through advocacy, education and hands-on programs. Celebrating animals and confronting cruelty — on the Web at humanesociety.org.
About Threespot
Threespot is an independent, DC-based digital agency that delivers strategy, design, and technology for non-profit, government, and commercial clients. From brand to web to print, from mobile to social media to games, Threespot builds communications that engage the right audience, at the right time, with the right message. For more information, please visit http://www.threespot.com
About Convio
Convio is a leading provider of on-demand constituent engagement solutions that enable nonprofit organizations to more effectively raise funds, advocate for change and cultivate relationships with donors, activists, volunteers, alumni and other constituents. For more information, please visit www.convio.com
Contacts:
Convio
Jill Ward, 512-652-2602
jward@convio.com
or
HSUS
Rachel
Querry, 301-258-8255
rquerry@humanesociety.org