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ThinkGeek's New Star Trek Pizza Cutter Featured in the 2010 WIRED Store / WIRED Store Gallery Open for the Holidays in NoHo Shopping District

NEW YORK, Nov. 8, 2010 /PRNewswire/ -- As pizza connoisseurs and Star Trek fans, the geniuses at ThinkGeek devised a product to incorporate both loves into one outstanding product: the Star Trek Pizza Cutter. Modeled after the original U.S.S. Enterprise NCC-1701, the most celebrated Federation Starfleet vessel, a sharp 4" diameter steel blade replicates the ship's saucer and the 4.5" handle mimics the warp nacelles and generators.

"After years of staring at the iconic shape of the Star Trek Enterprise we finally realized in one 'aha!' moment what the saucer section of the ship was best used for... cutting pizza!" said Senior Merchandiser Ty Liotta. "After a bit of ergonomic adjustment we ended up with the best pizza wheel this side of the galaxy."

Whether you're a vegetarian Vulcan or a carnivorous Klingon, this is the perfect accessory for any geek kitchen. Plus, it doesn't require the steady hand of Doctor Leonard McCoy to cut through the most topping heavy pizzas. If you're trying to cut your way through a New York Style, Chicago deep-dish, or even an Andorian Redbat pie, there is no better tool.

The Star Trek Pizza Cutter is an officially licensed product of CBS Consumer Products. It is available now at ThinkGeek.com for $24.99 and can be seen live at the 2010 WIRED Store and at http://www.wired.com/wiredstore beginning November 19th.

WIRED, the cutting-edge magazine known for innovation and design, has curated more than 200 engaging products, along with interactive installations, for its annual WIRED Store gallery. The shopping space includes everything that's new and next in consumer electronics, gaming, active gear, home goods, eco-lifestyle items, apparel and children's toys in the three-level historic Tower Records building in the NoHo neighborhood of New York City.

Located at 692 Broadway (at 4th Street), the WIRED Store will be open to the public between November 19 and December 26 from 11am to 7pm Wednesdays through Sundays. (The Store is closed Mondays and Tuesdays, as well as Thanksgiving and Christmas Day.) Visitors are invited to explore the gallery, test products and attend events at the WIRED Store throughout the five-week span. Customers may purchase featured products online at http://www.wired.com/wiredstore beginning November 19.

About ThinkGeek: ThinkGeek is the premier retailer for the global geek community. A wholly owned subsidiary of Geeknet, Inc. , ThinkGeek was founded in 1999 to serve the distinct needs and interests of technology professionals and enthusiasts. Today, ThinkGeek has grown to become the first choice for innovative and imaginative gifts that appeal to the geek in everyone. For more information, please visit thinkgeek.com or call 1-888-GEEKSTUFF.

About Geeknet: Geeknet is the online network for the global geek community. Our sites include SourceForge, Slashdot, ThinkGeek, Geek.com and freshmeat.

Geeknet, SourceForge, Slashdot, ThinkGeek, Geek.com, and freshmeat are trademarks of Geeknet, Inc. For more information about Geeknet, visit geek.net.

About WIRED

WIRED is the first word on how ideas and innovation are changing the world. Each month in the magazine and every day online, our editors deliver a glimpse into the future of business, culture, innovation and science. WIRED was named to Ad Age's A-List in 2010, was named "Magazine of the Decade" by AdWeek and has received three National Magazine Awards for general excellence in 2005, 2007 and 2009. Wired.com was named 2009's Best Magazine Website by Adweek, Best News, Business & Finance Website in 2009 by MPA Digital and took home six Webby awards in 2009. WIRED magazine and Wired.com reach more than 14 million readers a month.

WIRED

CONTACT: Shane Peterman, PR Manager, ThinkGeek.com, +1-703-839-8615,
shane@thinkgeek.com; Rachel Millner, PR Manager, WIRED, +1-212-286-4673,
Rachel_Millner@condenast.com

Web Site: http://www.wired.com/

© 2010 PR Newswire
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