TORONTO, Nov. 12, 2010 /PRNewswire/ -- DDB Canada was named Agency of the Year (AOY) at the 21st annual competition, hosted by Strategy magazine, which recognizes the best of Canadian advertising.
"This is a fantastic honor," says Frank Palmer, CEO, DDB Canada. "Winning this award again says a lot about the brave clients that we have. This is a prize for all to cherish."
Winning the country's most esteemed advertising award competition for the second year in a row, and the third time in five years, DDB has been on the award podium in this competition an unprecedented 13 times since 1996.
"We're extremely honored to be given this recognition by Strategy again, it demonstrates how DDB continues to be the most consistent, creative force in Canadian advertising," says David Leonard, president and COO, DDB Canada. "This level of success comes not only from having an incredible team of passionate, talented individuals but also by having the good fortune to have brave clients who put their trust in us wholeheartedly to take their communications to new heights. And for this, we are grateful."
The annual industry competition held by Strategy, a leading national trade publication for advertisers and marketers, looked at five marketing campaigns completed over the past year from 14 different shortlisted agencies. The case studies are scored for both strategic and creative thinking that took teams from challenge to insight, idea, execution and, finally, results. DDB Canada's outstanding strategic thinking and creative execution out shone the competition and earned top marks from this year's judging panel.
DDB Canada's submission showed the depth and scope of the agency's creative prowess and strategic insight in both Toronto and Vancouver operations. Strategy judged the agency's integrated campaigns for Knorr Sidekicks, Subaru Canada, the Canadian Tourism Commission, BC Dairy Foundation and the Canadian Cancer Society.
DDB Worldwide Communications Group Inc (http://www.ddb.com/) ranks among the top five consolidated advertising and marketing services global networks, according to Advertising Age. Consistently one of the most awarded networks globally for creative excellence, DDB was Campaign's 2009 Global Network of the Year, the 2010 Spikes Asia Network of the Year, and captured both the Cyber Grand Prix and Film Craft Grand Prix at the 2010 International Advertising Festival in Cannes. With more than 200 offices in over 90 countries, the DDB Group helps grow the value and influence of leading brands around the world. We believe that creativity is the most powerful force in business, allowing us to develop the ideas that people want to play with, participate in and pass along. We call this Social Creativity. DDB Worldwide is part of Omnicom Group Inc. (OMC).
About DDB Canada
Named Strategy's 2010 Agency of the Year and Top Creative Agency, DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB (online and interactive), Karacters Design Group, Rapp Collins (direct), Radar DDB (social media marketing) and DDB Hodes Recruitment Communications (recruitment marketing).
DDB Worldwide Communications Group Inc
CONTACT: Paige Calvert, DDB Canada, +1-778-997-4421,
paige.calvert@ddbcanada.com or Pat Sloan, +1-212-415-2109
Web Site: http://www.ddb.com/
