MIAMI, Nov. 12, 2010 /PRNewswire/ -- The PepsiCo Dream Machine recycling initiative has partnered with Sun Life Stadium, home of the National Football League's Miami Dolphins, to make recycling bins and interactive kiosks available to stadium visitors. Five Dream Machine interactive kiosks and more than 70 static bins are now available throughout the stadium and parking lot to capture plastic and aluminum beverage containers.
"We are proud to partner with PepsiCo on this important initiative that positively impacts our environment, while helping post 9/11 veterans," said Adam Grossman, Senior Vice President of Public Affairs for the Miami Dolphins. "The Dream Machine complements our tribute to veterans at this Sunday's game, along with our ongoing green initiatives at Sun Life Stadium."
On Sunday, November 14 at 'Bottles to Jobs Day,' fans will be encouraged to begin recycling plastic bottles and aluminum cans in a Dream Machine every time they are at the stadium. The more containers captured in a Dream Machine, the more funding PepsiCo will provide to the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV), a national program offering free training in entrepreneurship and small business management to post-9/11 U.S. veterans with disabilities. During the game, there will be a special in-stadium 'Salute to Veterans' featuring J.R. Martinez, a Florida State University EBV graduate and Dream Machine program ambassador. Martinez is now an actor and currently plays the role of Brot Monroe on ABC's All My Children.
The Dream Machine recycling initiative - a multi-year collaboration between PepsiCo , Waste Management , Greenopolis and Keep America Beautiful - is designed to give people a convenient and rewarding way to recycle on-the-go, and drive success against PepsiCo's goal of increasing the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018. Dream Machine kiosks are computerized receptacles that operate on the Greenopolis platform and use an innovative point system to reward individuals for every bottle or can they recycle in a kiosk. Users can redeem their points for discounts on entertainment, dining and travel, by visiting http://www.greenopolis.com/. Since the program launched in April 2010, static bins and interactive kiosks have been placed in 14 states at high-traffic locations such as gas stations, shopping malls, sports arenas and university campuses.
"We are excited that Sun Life Stadium has joined the Dream Machine program, giving fans a convenient and rewarding option for recycling on game day, as well as an opportunity to support those who served and were wounded in the U.S. armed forces," said Jeremy Cage, Senior Vice President of Innovation and Insights, PepsiCo Beverages Americas. "We're confident that people in South Florida will embrace the Dream Machine program because of how good it feels to do good."
"Through the Greenopolis Recycling System, we are creating a new approach that makes sustainable living fun, interactive and rewarding for everyone who participates," said Paul Ligon, managing director for Greenopolis. "For the Dream Machine program to reach its most ambitious recycling goals, we need it to be fun and convenient, and this technology is achieving just that."
Visit http://www.facebook.com/DreamMachine for more information on the Dream Machine recycling initiative and http://www.miamidolphins.com/ for more on the activities taking place during Sunday's game.
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. In recognition of its continued sustainability efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index (DJSI North America) in 2009. For more information, please visit http://www.pepsico.com/.
About Sun Life Stadium
Sun Life Stadium, located in Miami Gardens, Florida, is a world-class sports and entertainment facility that hosts a wide variety of events including Miami Dolphins football, Florida Marlins baseball, the Discover Orange Bowl, University of Miami football and international soccer. The Stadium has also been home to two World Series, five Super Bowls, four BCS national championships, the 2010 NFL Pro Bowl and numerous big-name concerts including The Police and Madonna. Owned principally by Miami Dolphins' owner, Stephen M. Ross, Sun Life Stadium is the Stadium of the Americas. For more information, please visit http://www.sunlifestadium.com/.
About Waste Management
Waste Management, based in Houston, Texas, is the leading provider of comprehensive waste management services in North America. Our subsidiaries provide collection, transfer, recycling and resource recovery, and disposal services. We are also a leading developer, operator and owner of waste-to-energy and landfill gas-to-energy facilities in the United States. Our customers include residential, commercial, industrial, and municipal customers throughout North America.
About Greenopolis
Greenopolis LLC, is a subsidiary of Waste Management. Greenopolis.com is the first interactive community that connects the online conversation about recycling and resource management with opportunities to track the products that consumers use and recycle through recycling kiosks located in public venues and other on the go locations. Through Greenopolis, environmentally responsible individuals can earn rewards for recycling and resource-conscious companies can better understand the lifecycle of their products. "Rethink. Recycle. Reward. Closing the Loop Together." For more information: http://www.greenopolis.com/.
About Keep America Beautiful, Inc.
Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. With a network of nearly 1,200 affiliate and participating organizations, Keep America Beautiful forms public-private partnerships and programs that prevent litter, reduce waste, increase recycling, and create greener public spaces. To learn more, visit http://www.kab.org/.
About The Entrepreneurship Bootcamp for Veterans with Disabilities
The Entrepreneurship Bootcamp for Veterans with Disabilities (EBV) is a program first created by the Whitman School of Management at Syracuse University, designed to provide training in entrepreneurship and small business management to post-9/11 veterans with disabilities resulting from their military service. The mission of the EBV is to open the door to business ownership for our veterans, by developing skills that relate to the many steps associated with launching and growing a small business. Today the EBV is offered by a network of world-class business schools across the U.S., that includes Syracuse University, Texas A&M University, Florida State University, UCLA, Purdue University, and the University of Connecticut. The training is provided at no cost to eligible veterans.
Contacts Miami Dolphins OR SUN LIFE: PepsiCo: --------------------------- -------- George Torres Jennifer Ryan O - 305.943.6690 O - 914.253.2308 gtorres@dolphins.com jennifer.ryan@pepsico.com Waste Management: Ruder Finn: ----------------- ----------- Dawn McCormick Elisa Quackenbush O - 954.984.2041 O - 212.715.1676 C - 954.226.9894 C - 386.503.7269 DMcCormick@wm.com quackenbushe@ruderfinn.com
PepsiCo
CONTACT: Miami Dolphins OR SUN LIFE, George Torres, +1-305-943-6690,
gtorres@dolphins.com; or Waste Management, Dawn McCormick, +1-954-984-2041, or
cell, +1-954-226-9894, DMcCormick@wm.com; or PepsiCo, Jennifer Ryan,
+1-914-253-2308, jennifer.ryan@pepsico.com; or Ruder Finn:, Elisa Quackenbush,
+1-212-715-1676, or cell, +1-386-503-7269, quackenbushe@ruderfinn.com
Web Site: http://www.pepsico.com/
