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PR Newswire
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Jammin Java Corp. Announces Appointment of Additional Directors

LOS ANGELES, Nov. 17, 2010 /PRNewswire-FirstCall/ -- Jammin Java Corp. (BULLETIN BOARD: JAMN) announced today the appointment of Alan Lewis and Rick Apodaca to its Board of Directors. Mr. Lewis will serve as the company's Director of Corporate Development and Mr. Apodaca will serve as the Director of Sales and Marketing. Both Directors will be active leaders working closely with management to oversee the planning and execution of a wide range of strategies designed to meet long-term growth objectives, including establishing and maintaining relationships focused on creating sustainable revenue, profit, and shareholder value.

Mr. Apodaca is an industry professional who brings to Jammin Java over twenty years of sales, marketing, and customer service experience. Mr. Apodaca's most recent experience has consisted of over seven years as the Sales and Marketing Manager for FoodCraft Gourmet Coffee Services, where he trains and manages a sales team focused on identifying, engaging, and servicing Southern California's high-end office coffee and related service needs. Prior to joining the coffee industry, Mr. Apodaca oversaw a team of 56 designer/sales reps as Regional Sales Manager for Home Organizers, Inc.

Alan Lewis is an emerging leader who brings a unique background in corporate finance, investment banking, and enterprise growth; along with its recent successful application within the coffee industry. Prior to joining Jammin Java, Mr. Lewis was the Chief Growth Officer for the Newhall Coffee Roasting Company, where he successfully stabilized and put the company back on a growth trajectory. In addition to his executive management experience at Newhall Coffee, Mr. Lewis has a unique background in the management and advocacy of small publicly traded companies. At the age of 24, Mr. Lewis was appointed as the Chief Executive Officer of DotCom Ventures, a wholly owned subsidiary of an OTC-BB listed business development corporation. Subsequently, Mr. Lewis served as a senior officer and director of a pink sheet listed business incubator, as well as the National Business Director for the CEO Council, a small public company advocacy organization. Furthermore, as a former Principal in a boutique investment bank, Mr. Lewis has acted as an advisor to numerous smaller publicly traded companies, having assisted in securing over $50 million in offers, as well as providing critical corporate governance leadership.

Commenting on the announcement, Anh Tran, President of Jammin Java stated, "We were delighted to have met both Mr. Lewis and Mr. Apodaca and immediately recognized the synergies. The addition of Mr. Lewis and Apodaca coincide with the active development of Jammin Java's board, for which we are adding a unique blend of market and corporate accretive value."

About Jammin Java Corp.:

Jammin Java Corp. is a US-based company providing premium roasted coffee on a wholesale level to the service, hospitality, office coffee service and big box store industry. Jammin Java is a fully reporting company quoted on the OTCBB under the symbol JAMN.

"Safe Harbor" Statement: Under The Private Securities Litigation Reform Act of 1995: The statements in the press release that relate to the company's expectations with regard to the future impact on the company's results from new products in development are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995.

Certain oral statements made by management from time to time and certain statements contained in press releases and periodic reports issued by Jammin Java Corp. (the "Company"), as well as those contained herein, that are not historical facts are "forward-looking statements" within the meaning of Section 21E of the Securities and Exchange Act of 1934 and, because such statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by such forward looking statements.

http://www.jamminjavacoffee.com/

Jammin Java Corp.

CONTACT: Anh Tran, President of Jammin Java Corp., +1-323-556-0746, fax,
+1-323-556-0820, info@jamminjava.com

Web Site: http://www.jamminjavacoffee.com/

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