Clarabridge, Inc., the leading provider of sentiment and text analytics software implemented by many Fortune 1000 companies to improve customer experience management (CEM), today announced CEO Sid Banerjee and Trevor Croop of Gaylord Entertainment will co-present a session titled, "Text and Sentiment analytics: Transforming call center, social media and survey data in customer intelligence." which will occur Tuesday, December 14th, 2010 at 11AM ET at the NCDM 2010 Conference at the Marriot Doral, Miami, Florida.
Discover how you can harness vital customer intelligence to improve marketing effectiveness, customer loyalty and product/promotion planning efforts by using customer feedback and customer interaction content from the enterprise and social media, the majority of it text-based and unstructured. Attendees will hear a case study from Gaylord Entertainment, who adopted customer experience analytics using sentiment and text analytics techniques.
- Collect, transform and act on unstructured customer feedback and interaction data
- Improve marketing efficiency by harnessing vital customer intelligence
- Hear from a company that has adopted and used text analytics successfully to improve customer experience
 | ||
WHAT: | Text and Sentiment analytics: Transforming call center, social media and survey data in customer intelligence | |
 | ||
Sid Banerjee | ||
 | CEO, Clarabridge | |
WHO: | ||
Trevor Croop | ||
Analyst Operations and Guest Sat, Strategic Planning, Gaylord Entertainment | ||
 | ||
WHEN: | Tuesday, December 14th, 2010 at 11AM ET | |
 | ||
WHERE: | NCDM 2010, Marriot Doral, Miami, Florida http://www.eiseverywhere.com/ehome/index.php?eventid=10196&tabid=8930& |
About Clarabridge:
Clarabridge is the leading provider of sentiment and text analytics software for customer experience management. Clarabridge provides Global 1000 enterprises with the ability to automatically collect, classify, apply sentiment analysis, and report on text-based verbatims found in voice of the customer feedback channels. The result is improved marketing, product/service offerings, operations and customer service. Clarabridge customers include AOL, B/E Aerospace, Capital One, Choice Hotels, Expedia, Gaylord Hotels, H&R Block, Intuit, Marriott International, Nissan, QVC, Inc., Sage North America, United Airlines, Walmart, Walgreens, and Wendy's International. Clarabridge is privately held with headquarters in Reston, Va. For more information, visit http://www.clarabridge.com or twitter: @clarabridge.
Contacts:
Clarabridge, Inc.
Marcos Sanchez, 571-299-1848
marcos.sanchez@clarabridge.com