Leading Global Mobile Internet company honored for mobile excellence for Best Mobile International 2010
July Systems, a leading global mobile Internet company whose product Mi™ Platform powers mobile internet channels for brands and enterprises, announced today that they have received the prestigious Mobile Excellence Award (MEAs) for Best Mobile International 2010. The MEAs is an industry awards program produced by Little Monster Media that honors the best in mobile entertainment, including media, marketing and technology. On December 6th, 2010 at the legendary Paramount Studios in Los Angeles, July Systems was recognized at the MEAs for their outstanding mobile internet service designed for the International Premier League (IPL).
July Systems' Mi™ Platform features innovative and far-reaching use of mobile internet and video technologies. The platform is tailored for business and powers some of the most popular Fortune 200 brands in the world.
IPL, one of the world largest sports leagues, collaborated with July Systems to launch the IPL mobile internet service. July's Mi™ Platform enabled access to all internet-enabled mobile phones and was specifically designed to support both low and high bandwidth networks. Fans enjoyed immersive, made-for- mobile experiences including live ball-by-ball video updates, action replays, video score cards and much more. Major Advertisers used the Mi™ Platform's unique "session" advertising feature to reach IPL fans across income groups, educational backgrounds, handset types and networks. IPL services powered by July Systems reached more than 7 million users in a 45-day period from 108 countries.
"We are excited to have won this eminent award. This is a fantastic recognition for July Systems' Mi™ Platform," said Rajesh Reddy, founder & CEO, July Systems. "The Mi™ Platform helps businesses design, develop, personalize, distribute and monetize their mobile internet offerings globally. This allows them to focus on growth in their core areas and leave the heavy lifting required to manage a sustainable mobile internet presence to Mi™ Platform."
The Mobile Excellence Awards (MEA) is an influential and coveted awards program in the Mobile Industry and many entered for a few slots. "The growth of the Mobile Excellence Awards has been tremendous this year and we are proud to honor and recognize the 2010 winners. The caliber of winners are a testament to the growth and innovation of the industry as well as the Mobile Excellence Awards," said Executive Director of the Mobile Excellence Awards, Allison Dollar. "We have clearly seen mobile innovation grow into one of the leading technological advancements in entertainment and media over the year and are proud to be at the forefront of the industry with such an innovative and prestigious event that truly honors the best of breed in mobile."
With over 175 MEA submissions worldwide, from start-ups to brand names companies, July Systems has set the bar of excellence in mobile innovation for competitors proving that they are in ranks with some of the top heavy-hitters in the industry.
About July Systems
Founded in 2001, July Systems is the pioneer of the mobile internet industry. July Systems' Mi™ Platform offers end-to-end solutions that enable brands design, develop distribute, personalize and monetize services and applications for customers on the mobile internet. The Mi™ Platform is the industry's first Mobile 3.0 publishing platform that offers innovative features such as cross - platform publishing and distribution, Freemium model based monetization, Personalized push based customer relationship management. Pioneers in the mobile internet space, July Systems' multi-domain team have over a decade of experience in building and launching mobile internet products worldwide. July Systems is privately held and operates out of offices in New York, Los Angeles, Atlanta, Bangalore, Mumbai and Kuala Lumpur
About Mobile Excellence Awards
The Mobile Excellence Awards profile the latest in mobile entertainment, including media, marketing and technology. The MEAs honor excellence in achievements of mobile entertainment from start-ups to applications, to studios, including interactive media, film, television, music, games, agencies, and high-tech. The MEAs honor the best of the best from all walks of the mobile entertainment ecosystem. For more information, please go to www.mobilexawards.com.
About Little Monster Media
Little Monster Media is a full-service packaging and event production house based in Los Angeles, California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television, and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen.
Contacts:
For July Systems
Axis PR
Thao Le, 310-276-2220 (PR &
Media)
thao@axismarketingpr.com
or
For
the Mobile Excellence Awards
Jaimie Conley, 310-276-2220 (PR)
jconley@mobilexawards.com