Thousands Of Volunteers Begin The Magical Process Of Transforming Giant Foam And Steel Structures Into Magnificent New Year's Day Masterpieces At America's Winningest Float Builder
December 26 - December 31, 2010
Open for Media, Daily
4:30
AM – 11:30 PM
Fiesta Parade Floats:
WHAT?
- America's Most Dominant Float Builder and designer go for an 18th straight Sweepstakes Trophy (the parade's top prize), with a line-up that includes: Cunard Line, Discover Financial Services, City of Beverly Hills, Dole Foods, City of Duarte/City of Hope, Kaiser Permanente,Dick Van Patten's Natural Balance® Pet Foods, Macy's, City of Torrance, UNO and The Ronald Reagan Presidential Foundation.
- Carnival–Like Atmosphere: Hundreds of excited kids, families and volunteers gather at Decorators' Village and begin the arduous process of affixing thousands of flowers and floral arrangements to this year's Rose Parade floats - a task that requires over 10,000 cumulative hours for completion.
WHY BE THERE?
- Only Place to See The Winners: Simply put, Fiesta Parade Floats has a prize winning rate of over 65% for the last 21 years, the highest prize winning rate in the Rose Parade Industry, and has built the last 17 Sweepstakes Trophy Winning Floats.
- GREAT PHOTO OPPORTUNITIES: Decorators' Village is the best place to get an up-close look at the Rose Parade preparation, as it is always buzzing with excitement all day and night.
- Inside Look: Bring your audience a behind the scenes look at the hard work – and fun – that goes into getting the floats ready for the 2011 Tournament of Roses Parade.
- Secrets Of The Fab 3: Meet world-renowned float designer Raul Rodriguez, floral director Jim Hynd and float builder Tim Estes as they reveal their secrets for creating the "magic" that has yielded 17 consecutive Sweepstakes Trophies.
- Action: An opportunity for your favorite "on the scene" reporter to get their hands dirty and learn the finer points of Rose Parade float decorating with a line-up that Includes a little bit of everything from State Fairs To Luxury Ocean Liners, To Family Game Nights And Hawaiian Luaus To Record Setting High-Diving Canines, Gentle Dragons, Fanciful Felines And Presidential Birthdays.
Fiesta Parade Floats
16016 Avenida Padilla (Montoya
Street)
Irwindale, California
Contacts:
The Pollack PR Marketing Group
William Ostedt, 310-556-4443
Cell:
818-207-4058
wostedt@ppmgcorp.com
or
Stefan
Pollack, 310-556-4443
Cell: 310-780-2364
spollack@ppmgcorp.com