Vitamin Shoppe, Inc. to Present at the 13th Annual ICR XChange Conference

NORTH BERGEN, N.J., Jan. 6, 2011 /PRNewswire/ -- Vitamin Shoppe, Inc. today announced that it will be participating in the 13th Annual ICR XChange Conference being held on January 12 - 13, 2011, at The St. Regis Monarch Beach Resort & Spa. The presentation is scheduled for Wednesday, January 12, and will be broadcast live beginning at approximately 3:45 p.m. Pacific Standard time. The presentation will also be webcast live on the Investor Relations section of Vitamin Shoppe's website at http://www.vitaminshoppe.com/.

About Vitamin Shoppe, Inc.

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through more than 450 company-owned retail stores, national mail order catalogs, and websites, www.VitaminShoppe.com, and www.EcoShoppe.com and has a social community site at www.VSconnect.com.

Vitamin Shoppe, Inc.

CONTACT: Investors, Michael Archbold, Chief Financial Officer,
[phone], [e-mail], or Ian Lee, Solebury Communications
Group, [phone], [e-mail]; Media, Susan McLaughlin, Director
Corporate Communications, [phone], [e-mail], or
Tiffani Carter, Allison & Partners, [phone],
[e-mail]

Web Site: http://www.vitaminshoppe.com/